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May 24th 2010:David and Wendy Ulrich, co-authors of The Why of Work: How Great Leaders Build Abundant Organizations to Win

David Ulrich, business professor and management consultant, and Wendy Ulrich, psychologist, share how leaders can create meaning for themselves and value for employees, customers, investors, and communities. Drawing from their unique backgrounds and disciplines, the Ulrichs demonstrate that meaning matters and that it is an essential leadership agenda for success. Rather than the traditional focus only on profit maximizing, they show how focusing on meaning results in: Abundant organizations that thrive; Increased value for customers, investors and employees; Increased engagement and retenti

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David Ulrich

David Ulrich, business professor and management consultant, and Wendy Ulrich, psychologist, share how leaders can create meaning for themselves and value for employees, customers, investors, and communities. Drawing from their unique backgrounds and disciplines, the Ulrichs demonstrate that meaning matters and that it is an essential leadership agenda for success. Rather than the traditional focus only on profit maximizing, they show how focusing on meaning results in: Abundant organizations that thrive; Increased value for customers, investors and employees; Increased engagement and retention; Increased productivity; Increased customer focus; Improved skills and competencies; Improved org
Read more
Guest Image

Wendy Ulrich

David Ulrich, business professor and management consultant, and Wendy Ulrich, psychologist, share how leaders can create meaning for themselves and value for employees, customers, investors, and communities. Drawing from their unique backgrounds and disciplines, the Ulrichs demonstrate that meaning matters and that it is an essential leadership agenda for success. Rather than the traditional focus only on profit maximizing, they show how focusing on meaning results in: Abundant organizations that thrive; Increased value for customers, investors and employees; Increased engagement and retention; Increased productivity; Increased customer focus; Improved skills and competencies; Improved org
Read more

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