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Real Recognition Radio

Real Recognition Radio

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March 15th 2011:The Dragonfly Effect: Using social media to create change

Montreal and New York City, March 14, 2011 – What are the steps to a successful social media campaign? On the next Real Recognition Radio program Jennifer Aaker the co-author of The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She states, “Promoting a personal goal is inherently social. To be successful, you m

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Jennifer Aaker

Jennifer Aaker the co-author of The Dragonfly Effect Named for the only insect able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. While there are many books teaching the mechanics of Facebook, Twitter, and YouTube to compete in business, this is the first to show how to tap social media and psychological insights to achieve a single, concrete goal. The book features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, as well as start-ups like Groupon and COOKPAD. A social psychologis
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