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Go Green Radio

Go Green Radio

Friday at 9 AM Pacific

August 12th 2011:The Green Marketing Guru

Jacquelyn Ottman is not just another face in the “green” crowd. She has been a pioneer in green marketing since 1989, and her new book, The New Rules of Green Marketing, has been named a top 40 Sustainability book by the University of Cambridge. Her clients include some of the biggest names in Fortune 500 companies, like: 3M, Bissell, Clairol, Johnson & Johnson, Kraft General Foods, and Nike. During this episode of Go Green Radio, Jacquelyn will discuss how important it is for companies to have an in-depth understanding of how today’s mainstream green consumers differ markedly from yesterday’s

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JACQUELYN OTTMAN

JACQUELYN OTTMAN IS THE NATION'S FOREMOST EXPERT ON GREEN MARKETING & ECO-INNOVATION. At age four, her siblings called her “Junkie Jacquie” when she dragged home treasures from the neighbor’s trash. Today she's on a mission to help businesses develop and market profitable new products and services that can help consumers lighten their own impact. After spending over a decade in major NY advertising agencies learning the marketing ropes from the likes of Procter & Gamble and Ralston Purina, in 1989 Jacquie Ottman founded J. Ottman Consulting, Inc. and pioneered green marketing. Her goal: apply her finely-honed consumer packaged goods skills, her creative bent for dreaming up new products, a
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https://www.voiceamerica.com/show/1303/go-green-radio 24/11/2017 09:00 24/11/2017 10:00 Go Green Radio https://www.voiceamerica.com/show/1303/go-green-radio Jacquelyn Ottman is not just another face in the “green” crowd. She has been a pioneer in green marketing since 1989, and her new book, The New Rules of Green Marketing, has been named a top 40 Sustainability book by the University of Cambridge. Her clients include some of the biggest names in Fortune 500 companies, like: 3M, Bissell, Clairol, Johnson & Johnson, Kraft General Foods, and Nike. During this episode of Go Green Radio, Jacquelyn will discuss how important it is for companies to have an in-depth understanding of how today’s mainstream green consumers differ markedly from yesterday’s fringe activists in attitudes, behaviors, lifestyle and corporate expectations. She will discuss the full range of issues that concern today’s consumers, along with their green purchasing motivations and behavior. Tune in, and learn from the Green Marketing Guru, Jacquelyn Ottman. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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