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Global Reach

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December 22nd 2011:Hitting the Viral Trifecta and the (Often) Forgotten Markets of Central and Eastern Europe

This week we have a double bill: John Hlinko, author of the forthcoming book “Share, Retweet, Repeat: Get Your message read and spread,” will talk about how you can hit the “viral trifecta:” 1-Crafting messages that are most spread-worthy; 2-Finding the people most likely to spread them; 3-Using the communications channels most likely to facilitate spreading. Many of us overlook Central & Eastern Europe (CEE). We shouldn’t. With 400 million consumers and strong human capital, the 20 CEE countries enjoy competitive advantages over the BRICs (Brazil, Russia, India, China). Next door to th

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Featured Guests

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John Hlinko

As a youngster, John Hlinko never dreamed he would one day record a Grammy-winning duet with country music legend Willie Nelson. And indeed, it never happened. But he has been long recognized as an innovator and “Buzz Czar” on the grassroots marketing front, using a combination of emerging technology and creative communications to achieve maximum results within extremely constrained budgets. Hlinko has worked with some of the biggest breakout viral success stories, starting with MoveOn.org in its earliest days, and continuing up to a “draft Obama” effort to build support for Barack Obama in advance of his presidential run. He is the founder of “Left Action,” a network of more than a
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Stathis Karaplios

Stathis Karaplios is the Cofounder and Managing Director at EMBS Group (www.embs-group.com), a market intelligence company specializing in emerging markets. Successful, independent and result oriented, Stathis has spent over a decade working in an international business environment – the past five, leading a team of business consultants working on business development, strategic advisory and M&A projects in more than 20 countries of Central and Eastern Europe and the CIS. His areas of expertise include market entry and business development, strategic advisory, sourcing and purchasing, M&A, competitive intelligence (CI). A native of Poland with Greek roots, Stathis had developed a deep unders
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