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Information is still king. But you’ll need a different mantra to capture the ear – and the wallets – of the vast Latino market.
According to JeffreyGroup president Mike Valdés-Fauli, “Culture is king...Only now are we starting to see savvy-marketers at major consumer brands that ‘get it’...The nuances surrounding countries of origin make for remarkably different points of view from Mexicans in Los Angeles, to Puerto Ricans in New York, to Cubans in Miami. Corporate America stands to benefit from acknowledging this difference.”
Noting that Latinos are “heavier and savvier” tech users than no
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