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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

June 06th 2012:Multi-Cultural Marketing: Ready to Reach 50 Million Latinos?

Information is still king. But you’ll need a different mantra to capture the ear – and the wallets – of the vast Latino market. According to JeffreyGroup president Mike Valdés-Fauli, “Culture is king...Only now are we starting to see savvy-marketers at major consumer brands that ‘get it’...The nuances surrounding countries of origin make for remarkably different points of view from Mexicans in Los Angeles, to Puerto Ricans in New York, to Cubans in Miami. Corporate America stands to benefit from acknowledging this difference.” Noting that Latinos are “heavier and savvier” tech users than no

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Featured Guests

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Mike Valdés-Fauli

Mike Valdés-Fauli is president of JeffreyGroup, a marketing communications agency with five offices in four countries, and clients including Airbus, American Airlines, Clorox, Coca-Cola, Diageo, Johnson & Johnson, Target, T-Mobile, UnitedHealth Group and Volkswagen. He manages the agency’s new business development efforts, client service and staff over 105 employees. Previously, Mike was an Account Director at Conexión PR, helping found the boutique firm’s Miami office and run the GE and Ford Motor Company accounts. Other experience includes serving as a publicist for the Latino division of Universal Pictures in Los Angeles and working on political campaigns with Fleishman-Hillard in Washin
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Jesús Hoyos

Jesús Hoyos is a CRM industry analyst, advisor, speaker, influencer, consultant and blogger for the Latin American region (JesusHoyos.com, LLC). Jesús started his CRM career as consultant in 1990 at Data Code, now SemaTree, a CRM software vendor. He is Partner and co-founder of Solvis Consulting, a consulting firm that specializes in providing services in the execution of Customer Relationship Management strategies. At Solvis, he has worked with high profile international companies in Canada, United States and Latin America executing CRM strategies and implementing many business solutions. Before founding Solvis, he was the Regional Domain Partner for Customer Management Solutions in Latin A
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Rae Leyshon

Rae Leyshon, Senior Director Industry Marketing for Retail at SAP, is based in Paris. She has worked for SAP for 11 years in various roles, all within the retail industry. Prior to SAP, Rae worked for Retek, a software company based in Minneapolis, and before that, for Oracle. With her marketing, sales and re-sales roles experience, she has worked in global roles for companies in the retail sector. A strategic thinker and results-oriented collaborator with deep knowledge of the retail industry, Rae has a proven ability to deliver high quality marketing assets and programs.
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Costanza Tedesco

Costanza Tedesco, Global Vice-President, Brand Experience at SAP, is responsible for shaping and strengthening the SAP brand. Her teams drive the translation of SAP’s business strategies into branding strategies – in areas such as advertising, visual identity systems, digital design, product naming, brand architecture, and media planning. Costanza has driven a multi-year program to “transform” the SAP brand, increasing its value by more than $7B over her tenure. SAP is now ranked as the #24 most valuable global brand, ahead of Nike and Amazon [Source: Interbrand’s “Best Global Brands” ranking for 2012]. She joined SAP in 2002 after serving as Executive Group Director at Ogilvy, in charge of
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 25/10/2017 08:00 25/10/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap Information is still king. But you’ll need a different mantra to capture the ear – and the wallets – of the vast Latino market. According to JeffreyGroup president Mike Valdés-Fauli, “Culture is king...Only now are we starting to see savvy-marketers at major consumer brands that ‘get it’...The nuances surrounding countries of origin make for remarkably different points of view from Mexicans in Los Angeles, to Puerto Ricans in New York, to Cubans in Miami. Corporate America stands to benefit from acknowledging this difference.” Noting that Latinos are “heavier and savvier” tech users than non-Hispanic anglos, he observes that “smart marketing experts are looking 15 years ahead to the coming surge in bi-cultural households.” Is your company creating a great customer experience that endears your brand to this blossoming market? Tune in for Multi-Cultural Marketing: Ready to Reach 50 Million Latinos? p.s. Thursdays at 1 PM Pacific, you’re invited to join us In the Cloud with Game-Changers. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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