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Biz Buzz with Game Changers, Presented by SAP

Biz Buzz with Game Changers, Presented by SAP

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January 14th 2014:Rise of the Social Enterprise Whats Up

Today’s buzz: Getting social. Tell the truth. When it comes to “social status”, is your company a hider or seeker? The experts speak: Michael Miscisin, Ernst & Young: “Social media can no longer be the purview of the summer intern, a small group in marketing, or outsourced to a PR agency. The ‘Social Enterprise’ is a concept that leverages the full scale of any company, to build trusted relationships that benefit each function, division, business unit, and geography.” Alan Lepofsky, Constellation Research: “Changing to ‘social’ just for the sake of it is a losing strategy. You need to hav

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Featured Guests

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Michael Miscisin

Michael Miscisin is a leader in Ernst & Young’s Social Media and Customer Analytics practice. He has nearly 20 years of experience delivering social media, digital strategy, customer analytics, multichannel self-service and marketing, and customer insight projects to increase customer reach and profitability while reducing cost-to-serve and risk in a wide range of industries. Michael has spoken at the Internet Marketing Association Conference, ISAACA and CAE Roundtables, and at SAS Global Forum conferences.
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Alan Lepofsky

Alan Lepofsky is Vice President and Principal Analyst at Constellation Research. With almost two decades of experience in the software industry, Alan helps organizations understand how to develop, purchase, and implement collaboration solutions. Rather than evangelizing how social software can change the way people work, Alan instead focuses on how organizations can improve their existing business processes by providing access to the colleagues, content and communities that can help people get their work done more effectively.
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Anthony Leaper

Anthony Leaper is responsible for business development of SAP’s Social Collaboration product, specializing in how it relates to the customer experience space. A software, marketing and sales enthusiast, Anthony has “a personal, almost manic, bias to exceed customer’s expectation”, matured from nearly 30 years of experience in developing systems for improving customer relationships. Previously, Anthony was responsible for SAP’s CRM Solution Management, pushing innovation to deliver vision and capabilities focused on helping businesses improve their customer’s experiences. A founding member of Siebel Systems from 1997, Anthony became universally recognized as a leading authority on CRM technol
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https://www.voiceamerica.com/show/2269/biz-buzz-with-game-changers-presented-by-sap Biz Buzz with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2269/biz-buzz-with-game-changers-presented-by-sap Today’s buzz: Getting social. Tell the truth. When it comes to “social status”, is your company a hider or seeker? The experts speak: Michael Miscisin, Ernst & Young: “Social media can no longer be the purview of the summer intern, a small group in marketing, or outsourced to a PR agency. The ‘Social Enterprise’ is a concept that leverages the full scale of any company, to build trusted relationships that benefit each function, division, business unit, and geography.” Alan Lepofsky, Constellation Research: “Changing to ‘social’ just for the sake of it is a losing strategy. You need to have a plan that maps the right tools as solutions to specific problems. No one tool is going to solve everything.” Anthony Leaper, SAP: “By using the label ‘social enterprise’, are we in danger of focusing on it in isolation of the bigger picture, thus potentially diminishing its value? After all, social + nothing = 0. We can all be ‘Social’!” Join us for The Rise of the Social Enterprise: What’s Up? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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