Rise of the Social Enterprise Whats Up
January 14, 2014
Hosted by Bonnie D. Graham
Today’s buzz: Getting social. Tell the truth. When it comes to “social status”, is your company a hider or seeker? The experts speak: Michael Miscisin, Ernst & Young: “Social media can no longer be the purview of the summer intern, a small group in marketing, or outsourced to a PR agency. The ‘Social Enterprise’ is a concept that leverages the full scale of any company, to build trusted relationships that benefit each function, division, business unit, and geography.” Alan Lepofsky, Constellation Research: “Changing to ‘social’ just for the sake of it is a losing strategy. You need to have a plan that maps the right tools as solutions to specific problems. No one tool is going to solve everything.” Anthony Leaper, SAP: “By using the label ‘social enterprise’, are we in danger of focusing on it in isolation of the bigger picture, thus potentially diminishing its value? After all, social + nothing = 0. We can all be ‘Social’!” Join us for The Rise of the Social Enterprise: What’s Up?
Biz Buzz with Game Changers, Presented by SAP
Archives Available on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on today’s business and industry trends, on Biz Buzz with Game Changers.
Learn how you can become the savvy technology innovator who takes your company across the finish line as you look ahead to the next business and industry strategy.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.