Rise of the Social Enterprise Whats Up

January 14, 2014
Hosted by Bonnie D. Graham

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Episode Description

Today’s buzz: Getting social. Tell the truth. When it comes to “social status”, is your company a hider or seeker? The experts speak: Michael Miscisin, Ernst & Young: “Social media can no longer be the purview of the summer intern, a small group in marketing, or outsourced to a PR agency. The ‘Social Enterprise’ is a concept that leverages the full scale of any company, to build trusted relationships that benefit each function, division, business unit, and geography.” Alan Lepofsky, Constellation Research: “Changing to ‘social’ just for the sake of it is a losing strategy. You need to have a plan that maps the right tools as solutions to specific problems. No one tool is going to solve everything.” Anthony Leaper, SAP: “By using the label ‘social enterprise’, are we in danger of focusing on it in isolation of the bigger picture, thus potentially diminishing its value? After all, social + nothing = 0. We can all be ‘Social’!” Join us for The Rise of the Social Enterprise: What’s Up?

Biz Buzz with Game Changers, Presented by SAP

Archives Available on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on today’s business and industry trends, on Biz Buzz with Game Changers.

Learn how you can become the savvy technology innovator who takes your company across the finish line as you look ahead to the next business and industry strategy.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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Episode Directory

March 2014

February 2014

January 2014

  • 1/28/2014: HR Tech Update: HCM Evolution Listen Now
  • 1/21/2014: Fakes, Frauds, Scams Whos Winning? Listen Now
  • 1/14/2014: Rise of the Social Enterprise Whats Up Listen Now
  • 1/7/2014: Beyond Channels: Chasing Retail Customer Loyalty Listen Now
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