The buzz: Emerging brands.
If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? Are you ignoring the impact your personal brand (yes, you already have one) might wreak as our knowledge economy segues into a social economy?
The experts speak.
Chris Heuer, Alynd: “Reputation: be known for what you know, how are you known, how you craft the story, and how you live your life.”
Kare Anderson, Sa