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December 03rd 2014:The Micro Script Rules – Getting Your Message Repeated

Join Chris and his guest Bill Schley as the discuss Bill’s outstanding book – “The Micro – Script Rules”. They will discuss Bill’s expert insights on not only telling your story but making sure it gets repeated time after time. As Bill says, “the book shows you how to put the message in the madness”. Call it survival of the simplest: That's the bottom line if you're in branding, politics, teaching, a business owner or advertiser – anyone who communicates in this hyper-connected world. Because with 300 billion messages going by each second, we can't break through by delivering more data. Human

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Featured Guest

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Bill Schley

Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world's most successful companies. He began his career as a writer at legendary Ted Bates Advertising Agency in New York where he won an Effie Award for sales effective advertising. In addition to The UnStoppables, his fourth book, he is the author of Why Johnny Can't Brand which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine, and The Micro-Script Rules. He was appeared on CNBC's Street Signs, CNN Money Online and numerous syndicated radio prog
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