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The Business Edge

The Business Edge

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December 10th 2014:Simply Irresistible! A Proven Strategy for Stirring Up Profitable New Revenues

What makes something, some experience, someone simply irresistible? If something’s irresistible you just have to have it or find about it don’t you? Are you or your product-service offering irresistible or unappetizing?

In a world where we are bombarded with an estimated 5000 marketing messages a day, only the irresistible will cut through the clutter. Andrew Szabo, The Marketing Chef, will share a proven, powerful process to position yourself, your product or organization powerfully, memorably AND PROFITABLY!

Positioning is the strategic cornerstone of all marketing. Th

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Featured Guest

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Andrew Szabo

Andrew Szabo, aka The Marketing Chef® is an inspirational keynote speaker, marketing author, and strategic facilitator who works with organizations and entrepreneurs to strategically stir up profitable new revenues by becoming “simply irresistible®”. With over 30 years experience in the industry, clients have included Dell, HSBC, Hyatt Hotels, Sony, and R.K.O. and a myriad of smaller ventures. He’s the author of Foundations to Irresistible Marketing a 5-disc CD set + 150 page manual which the late Zig Ziglar called “the whole shootin’ match.” Ebby Halliday, Dallas’ “First Lady” of Real Estate, described Simply Irresistible as ““The best marketing presentation I’ve seen.” During his
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