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The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific

February 04th 2015:Modern Customer Journey: Forget the Marketing Funnel

The buzz: The Journey

We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a traditional linear path. It can start, stop, go backwards, forwards, or in loops, crossing multiple channels and touch points. Even more challenging for marketers, the journey is unique to each customer and each time they set out to buy something. Do the math to see why you must be prepared to address infinite possibilities with real-time, relevant, contextual experiences. Are you ready? The experts speak.

Crai

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Featured Guests

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Craig Borowski

Craig Borowski, Market Research Associate at Software Advice, covers technology and changing trends in the CRM market, with a focus on customer service, marketing automation and the impact of technology on CRM strategy. He graduated from Colby College in 1997, moving then to Taipei, Taiwan to begin a career in journalism, publishing and translation. His career has included positions as Senior Editor and columnist of a bilingual edition of TIME magazine, author of a dozen books and Chinese-to-English translator for clients including the Taipei Times, The China Post, Acer Inc. and the Office of the Mayor of Taipei. He joined Software Advice in 2013 after serving two years as CMO at the U.S.
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Teri Sun

Teri Sun is Senior AX Strategist at White Rhino, a strategic marketing communications agency. Teri's holistic perspective of the sales and marketing funnel has underpinned her 10 years at White Rhino developing innovative demand generation experiences for high-tech clients including SAP, Sophos, HP, and VMWare. In her current role, Teri helps brands stand apart from today's massive content glut with Addictive Experience (AX) – a unique blend of psychology, game mechanics, and active learning principles used to create digital (and sometimes physical) experiences. By entertaining, motivating, and rewarding audiences throughout these highly immersive experiences, brands are able to create a m
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Ryan O’Neil

Ryan O’Neil is currently leading strategic growth marketing initiatives in North America at SAP. With over 17 years of experience in marketing enterprise software, technology, and cloud services, he takes a progressive and provocative approach to using Marketing strategies and tactics to drive business outcomes. Most recently, Ryan has launched customer engagement and end user adoption strategies as well as leveraged audience journey insights in marketing campaign strategies and tactics. He holds a Bachelor of Business Administration in Marketing and a Masters of Business Administration in Strategic Leadership and Marketing Management.
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https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The Customer Edge with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The buzz: The Journey

We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a traditional linear path. It can start, stop, go backwards, forwards, or in loops, crossing multiple channels and touch points. Even more challenging for marketers, the journey is unique to each customer and each time they set out to buy something. Do the math to see why you must be prepared to address infinite possibilities with real-time, relevant, contextual experiences. Are you ready? The experts speak.

Craig Borowski, Software Advice: “Your most unhappy customers are your greatest source of learning.” (Bill Gates) Teri Sun, White Rhino: “The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy." (Thomas J. Watson) Ryan O’Neil, SAP: “Wherever you go, there you are.” (Clint Black) Join us for Modern Customer Journey: Forget the Marketing Funnel.
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