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The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific

February 4th 2015: Modern Customer Journey: Forget the Marketing Funnel

The buzz: The Journey

We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a traditional linear path. It can start, stop, go backwards, forwards, or in loops, crossing multiple channels and touch points. Even more challenging for marketers, the journey is unique to each customer and each time they set out to buy something. Do the math to see why you must be prepared to address infinite possibilities with real-time, relevant, contextual experiences. Are you ready? The experts speak.

Crai

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Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel
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Featured Guests

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Craig Borowski

Craig Borowski, Market Research Associate at Software Advice, covers technology and changing trends in the CRM market, with a focus on customer service, marketing automation and the impact of technology on CRM strategy.
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Teri Sun

Teri Sun is Senior AX Strategist at White Rhino, a strategic marketing communications agency. Teri's holistic perspective of the sales and marketing funnel has underpinned her 10 years at White Rhino developing innovative demand generation experiences for high-tech clients including SAP, Sophos, HP, and VMWare.
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Ryan O’Neil

Ryan O’Neil is currently leading strategic growth marketing initiatives in North America at SAP. With over 17 years of experience in marketing enterprise software, technology, and cloud services, he takes a progressive and provocative approach to using Marketing strategies and tactics to drive business outcomes.
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