Modern Customer Journey: Forget the Marketing Funnel

February 4, 2015
Hosted by Bonnie D. Graham

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Episode Description

The buzz: The Journey

We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a traditional linear path. It can start, stop, go backwards, forwards, or in loops, crossing multiple channels and touch points. Even more challenging for marketers, the journey is unique to each customer and each time they set out to buy something. Do the math to see why you must be prepared to address infinite possibilities with real-time, relevant, contextual experiences. Are you ready? The experts speak.

Craig Borowski, Software Advice: “Your most unhappy customers are your greatest source of learning.” (Bill Gates) Teri Sun, White Rhino: “The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy." (Thomas J. Watson) Ryan O’Neil, SAP: “Wherever you go, there you are.” (Clint Black) Join us for Modern Customer Journey: Forget the Marketing Funnel.

The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel

Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.

Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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Episode Directory

March 2015

February 2015

  • 2/18/2015: Modern Customer Journey: Having It Their Way – Part 2 Listen Now
  • 2/4/2015: Modern Customer Journey: Forget the Marketing Funnel Listen Now

January 2015


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