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Ditch The Box

Ditch The Box

Archives Available

October 28th 2015:The 4 Pillars of Public Relations

Today's episode of Ditch The Box focuses on a central aspect of the industry.... Public Relations. To shed light on PR, we invited Melissa Anthony, founder and CEO of anthonyBarnum Public Relations. Melissa will help us navigate through the various definitions of PR, share her experience in the field over the years, and explain her 4 Pillars of PR approach. Tune-in to get the 411 on Public Relations and the implications it has on the industry as a whole.

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Featured Guest

Melissa Anthony

Melissa Anthony Sinn, founder and CEO of anthonyBarnum Public Relations, leads a team of expert public relations strategists based in Austin, Texas. Her firm serves some of the most recognized multinational companies in the world, and innovative mid-market and emerging organizations headquartered in Texas. With nearly 20 years of experience in public relations, she began her career in NYC where she held positions at the renowned firm Ruder Finn and MacMillan Communications. Her PR expertise and commitment to excellence have been invaluable for clients including the Czech Republic, BP, top professional services firms and leading high-growth technology companies. In addition to driving
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