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Changing the Game in Revenue Growth, Presented by SAP
Archives Available
January 12th 2017: Time for Cloud Analytics: Affordable and Easy for SMEs
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The buzz: “The cloud does level the playing field” (Howard Dresner). Analytics used to be too complex and expensive for most small- to medium-size enterprises (SMEs). But times have changed, and the cloud has made these tools much more affordable to deploy and easy to use. With cloud analytics, SME decision makers now have the opportunity to use data and analyses – just like their larger competitors -- to improve and create processes for driving business growth. SMEs: Ready, set, go! The experts speak.
Lorraine Maurice, SAP: “It is very sad that nowadays there is so little useless informat
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Archives Available on VoiceAmerica Business Channel
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Lorraine Maurice
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Lorraine Maurice is a Senior Director of Global Indirect Marketing at SAP. She is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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Steve Knapp
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Steve Knapp, founder of Knapp Communications, writes to reach high-tech and industrial audiences. Since 1989, he has specialized in crafting strong, fresh, and understandable content for companies with complex offers. Because Steve is passionate about technology, he relates easily to technical experts, knows how to gather input efficiently, and creates persuasive content that directly links technical capabilities to customer needs.
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Tara Mead
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Tara Mead, Director of Partner and SME Marketing at SAP, has worked in multinational hardware and software companies for more than 20 years, giving her broad experience especially in channel programs and marketing.
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