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Designing the Future with Game-Changers, Presented by SAP

Designing the Future with Game-Changers, Presented by SAP

Thursday at 7 AM Pacific /10 AM Eastern

March 02nd 2017:Designing the Future of Customer Experience

The buzz: “A satisfied customer is the best business strategy of all” (Michael Leboef). The pressure on companies to create compelling customer experiences is so fierce, it has been elevated to the C-Suite. A key strategy is personalization, being “in the moment” with the consumer. What will the customer experience look like tomorrow as companies seek to delight consumers and confound competitors across industry lines? The experts speak. Andreas Hauser, SAP: “You’ve got to start with the customer experience and work back toward the technology, not the other way around” (Steve Jobs). Mari

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Featured Guests

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Andreas Hauser

Andreas Hauser is Senior Vice President of the Design and Co-Innovation Center at SAP. The team offers design services for customers to help on their digital transformation journey. His passion is about humanizing business software through design and putting people in the center of all activities. He has more than 16 years’ experience with leading global design teams and with establishing a design-led innovation culture in large organizations.
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Maricel Cabahug

As SAP’s Global Head of Design, UX and SAP Fiori product management, Maricel Cabahug leads a multidisciplinary team of designers, user researchers, architects, developers, product managers and design thinking practitioners responsible for the UX of SAP solutions. Her team is also responsible for the delivery of SAP Fiori elements, a set of metadata-driven enterprise design patterns and controls to help SAP and its ecosystem scale. By institutionalizing the design-led development process at SAP, Maricel and her team bring the design thinking methodology into product development and change how SAP develops software. Prior to joining SAP in 2011, Maricel was the CIO of Yaskawa Electric, an SA
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Jennifer Ford

Jennifer Ford is the Executive Director for the N. American Presales Design Thinking Team at SAP. She has been a creative and engaged SAP colleague for 12 years in various Market Units within N. America working with industries including Industrial Manufacturing & Components, Automotive, Consumer Packaged Goods, Wholesale & Distribution, Mining, Public Sector, Utilities and Higher Education. SAP uses Design Thinking internally and has for the last decade. Through various iterations of the different techniques, we began working with our customers on the methodology and mindset approximately three years ago and Jennifer was an early adopter and practitioner. Prior to SAP, she was with JD Edwa
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https://www.voiceamerica.com/show/2636/designing-the-future-with-game-changers-presented-by-sap Designing the Future with Game-Changers, Presented by SAP https://www.voiceamerica.com/show/2636/designing-the-future-with-game-changers-presented-by-sap The buzz: “A satisfied customer is the best business strategy of all” (Michael Leboef). The pressure on companies to create compelling customer experiences is so fierce, it has been elevated to the C-Suite. A key strategy is personalization, being “in the moment” with the consumer. What will the customer experience look like tomorrow as companies seek to delight consumers and confound competitors across industry lines? The experts speak. Andreas Hauser, SAP: “You’ve got to start with the customer experience and work back toward the technology, not the other way around” (Steve Jobs). Maricel Cabahug, SAP: “I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do” (Leonardo da Vinci). Jennifer Ford, SAP: “The wise know their weakness too well to assume infallibility: and he who knows most, knows best how little he knows” (Thomas Jefferson). Join us for Designing the Future of Customer Experience. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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