Encore: Balancing Act: Your Small Business Marketing Strategy

November 30, 2017
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Marketing is too important to be left to the marketing department” (David Packard). Marketing is at the heart of your business success. In fact, most aspects of your business depend on it. But to introduce your product and service to today’s socially connected, ecommerce-savvy prospects – and turn them into loyal customers who keep coming back – you heed to combine and balance traditional and social marketing tactics. Ready to decide how, where and when to invest your funds and resources? The experts speak. Trish Nettleship, UCB: “Sound strategy starts with having the right goal” (Michael Porter). Lisa Durrett, Legacy Worldwide: “Attitude is a little thing that makes a big difference” (Sir Winston Churchill). Lorraine Maurice, SAP: “All progress takes place outside the comfort zone” (Michael John Bobak). Join us for Balancing Act: Your Small Business Marketing Strategy.

Think Big Work Small with Game-Changers, Presented by SAP

Think Big Work Small with Game-Changers, Presented by SAP

Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel

The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.

The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.

Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.

Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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November 2017

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