Forces in Marketplace Innovation with Andy Ford and Ruben Alcaraz
February 13, 2018
Hosted by Andy Ford
On this episode of Innovation Insiders, Andy Ford and Ruben Alcaraz look at the changing landscape of innovation in the marketplace. Specifically, they discuss forces that are responsible for driving change in the way companies see and carry out their innovation efforts.
Innovation Insiders with Brädo Creative Insight
Tuesday at 8 AM Pacific Time on VoiceAmerica Business Channel
This show will provide rare perspectives from category leaders by providing continuous learning and personal growth opportunities with every broadcast. This innovation Master Class will better your skills by broadening your knowledge of innovation solutions that can be applied to your individual career. Each show’s mission is to engage in disruptive conversation with Fortune 100 corporate insiders around the topic of innovation and what it takes to get breakthrough innovation through the pipeline and to the marketplace. The show’s format offers stimulating and thought-provoking discussions. These intimate discussions provide a diverse, provocative, out-of-the-box perspective from different industries to examine how the innovation process has grown, adapted, changed, etc. The result is an honest flow of information that is inviting and destined to pull in listeners who desire a well-rounded yet unexpected view of innovation. Tune in Tuesdays at 8 AM Pacific on VoiceAmerica Business.
Andy Ford has been innovating his entire life. A true Renaissance man, Andy has been experiencing life and leading innovation sessions across brands and categories for the better part of 15 years. Today, Andy leads the Innovation Team at Brädo Creative Insight with a passion for discovery that’s quite literally contagious. Utilizing a background in social media mining and consumer ethnography, he has led efforts to develop new products and strategic white space for many brands across multi-national companies such as PepsiCo, Johnson and Johnson, Merck, Nestle and even the digital efforts for a U.S. Presidential candidate.
Working for a leading strategic consultancy employed by some of the top brands and agencies has made it possible to work across segments and categories with many disciplines, from strategy and account planning to creative and R and D. Andy is a highly requested speaker regarding consumer trends and strategy, and is rapidly expanding Brädo’s innovation leadership reputation.