The New Psychology of the Consumer - and Dogmania!

February 6, 2019
Hosted by Michael Dart

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Episode Description

Blythe Jack, partner at TSG Consumer Group, joins Shopcast to talk about the psychology of the consumer and how it affects retailers. What is a 'fear-based society' and what does it mean for what consumers are searching for? There is a linkage to psychological needs and how it's manifesting in the market - these needs drive consumer behavior, and how they spend their money. There are certain sectors that are booming due to these needs and trends towards health, mindfulness and self-care for the consumer. However, there are also other sectors such as the pet industry that are being affected. Michael Dart and Blythe Jack take a deep dive into the consumer behavior behind these trends, on this episode of Shopcast. We want to hear from you! Please send us an email at for feedback or topic requests.

Shopcast: Talking Retail Strategy

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Shopcast: Talking Retail Strategy is an in-depth look at the changes shaking the retail world. Hosted by A.T. Kearney partner and retail expert Michael Dart, Shopcast addresses topics such as new consumer values, generational and demographic trends, and emerging technologies and business models. Leading executives lend their voices to our discussions, including: Harvey Kanter, Chairman of the Board at Blue Nile, Michael Massey, former chairman at PetSmart, and David Jaffe, CEO of Ascena Retail Group.

Michael’s expertise is regularly featured in The Wall Street Journal and Financial Times, and also in his coauthored books Retail’s Seismic Shift and The New Rules of Retail.

Michael Dart

Michael Dart is a partner in A.T. Kearney's Consumer Products and Retail Practice. He is an accomplished consultant and advisor with a wealth of experience leading major strategic transformations and due diligence studies for many of the largest private-equity funds and global retailers. He also has extensive experience leading the development and implementation of business strategies and growth efforts. Michael is based in A.T. Kearney’s San Francisco office.

Michael has been recognized by Consulting magazine as one of its top 25 consultants. He co-authored The New Rules of Retail and Retail's Seismic Shift, both best sellers on Amazon, and is a frequent contributor in the press. He has spoken at major conferences and delivered keynote speeches at the Women’s Wear Daily Apparel and Retail CEO Summit in New York and the Global Department Store Summit in Paris and Beijing.

Before joining A.T. Kearney, Michael was a senior partner in the strategy and private equity practice at Kurt Salmon, where he led engagements for seven of the top 10 private equity funds and multiple retailers in the United States. He was also a partner with Bain and Company. Michael earned a bachelor’s degree in history and economics from Oxford University and an MBA in finance and strategic planning from the Wharton School of Business.

Episode Directory

February 2019

  • 2/6/2019: The New Psychology of the Consumer - and Dogmania! Listen Now

December 2018

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