The rise of the “influencer”- Reviewing the model of authenticity around which social media is built

September 16, 2020
Hosted by Nav. C with Co-Host Nav.M

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Episode Description

The unparalleled growth of social media platforms over the past decade has led to the rise of the “Influencer” within the marketing industry. They are public figures used by brands and marketing agencies to engage with target groups to gain social influence and build brand loyalty. We review the origins which gave rise to the influencer industry from a cultural perspective highlighting its complex and often checkered past. We examine how the meaning of social influence is constructed, not just as a series of events but as a commercial entity with economic value. How do marketers interpret the meaning of influence? and how do they project its commercial value across a socially charged digital world? We examine how social influence has become an economic asset, using the idea of “authenticity” as an analytic tool. In the digital era, authenticity is becoming difficult to define because the meaning of trust and influence as cultural ideals have become distorted due to rising consumerism.

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We aim to raise awareness on topical issues, health, lifestyle, art, literature, socio-economic conditions and philosophical viewpoints to name a few. Our focus is to traverse the tangent route and visualize the diametrically opposite by exploring untrodden cognitive paths. The contextual framework of our discussions will resonate powerfully with a wider global audience due to the interchange of contemporary discourse and the connectivity of diverse belief systems.

To achieve this requires a sense of balance, a mirrored connection between the two parts. We are intertwined with our audience, one cannot exist without the other. The show will re-form and reshape fragmented narratives by offering content that alters one’s existing scope of vision. Our goal is to create a forum for you to rethink mainstream discourse by balancing linkages between source and audience. We hope to inspire a global listening audience and speak directly to the untapped potential within us all.

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Nav. C with Co-Host Nav.M

Nav. C with Co-Host Nav.M

To understand your hosts Nav and Nav is to first recognize our life values which are embodied in the concept of symmetry and projected in our core belief of continuity. We are souls intertwined, bound to infinity or the endless expanse of the universe. By creating lasting memories for our listeners, our shared connections project a positive effect in their lives

Host Nav C. is an exponent of the transformation principle, incorporating key elements of design into a process of moving art. Developing strong relationships via the medium of positive thinking are the foundation of her personal and professional outlook. She encourages you to embrace your vulnerability as a core strength because that which we avoid, offers the richest and most diverse life experience. She has a natural flair for helping others and ardently believes that passion does not subside it simply makes way for something new. She is a confident, energetic individual who uses wit, charm and empathy with artistic license.

Co-host Nav M. is a firm believer in the transformative effect based on the concept of renewal. Life cycles are markers of new beginnings, providing clarity and the opportunity to start over. Catalyzed thoughts ignite raging flames with powerful bursts of positive energy. With a strong commercial background his view on business relationships is that empathy and integrity will always win the trust of individuals because it is our shared memories which create richer experiences.

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Episode Directory

September 2020

  • 9/23/2020: Social Isolation – Are we embarking on a journey towards eternal silence? Coming Soon
  • 9/16/2020: The rise of the “influencer”- Reviewing the model of authenticity around which social media is built Listen Now
  • 9/9/2020: How the concept of forgiveness improves health and well-being - Going beyond apologies & animals Listen Now
  • 9/2/2020: The practice of skin lightening: A fair fantasy or a foul fallacy? Listen Now

August 2020



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