Sales and Marketing: Becoming A Social Selling Dynamic Duo

August 22, 2017
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “The days of the ‘us versus them’ mindset between sales and marketing teams are over…no room for companies made up of teams that compete with each other–even if it’s just for glory and recognition” [Charles McKay]. Analysts and experts say Social Selling requires a close collaboration between marketing and sales. Sounds good, but how can these business units come together to make a social selling initiative work? Time for a reality check on the ins and outs, ups and downs of getting siloed organizations to collaborate on a common goal. The experts speak. Barbara Giamanco, Social Centered Selling: “If you align expectations with reality, you will never be disappointed” (Terrell Owens). Lorraine Maurice, SAP: “Courage is resistance to fear, mastery of fear--not absence of fear” (Mark Twain). Kirsten Boileau, SAP: “If everyone is moving forward together, then success takes care of itself” (Henry Ford). Join us for Sales and Marketing: Becoming A Social Selling Dynamic Duo.

Changing the Game with Social Selling, Presented by SAP

Changing the Game with Social Selling, Presented by SAP

Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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