Naming a Tech Company - Six Steps to Branding Success

July 12, 2018
Hosted by Phil Davis and Liz Hiemstra

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Episode Description

Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand. By following these six steps you'll discover new methods, strategies and possibilities for successfully naming and branding your IT business, platform or technology. A company name is more than a handle, it's the first impression and the start of a conversation. Getting the best business name possible makes all the difference. Be sure to listen, drop us a line or read up on naming tips here at the link below. And most of all, be brilliant!

Brilliant Branding

Archives Available on VoiceAmerica Business Channel

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.

Phil Davis and Liz Hiemstra

Phil Davis is one of the most quoted company naming experts globally. Phil has named and/or branded over 250 companies, products and services worldwide. Some of his work includes PODS, as well as TeamLogicIT, EarlyMoments, TradingBlock, and DoubleCross Vodka. Phil has written for, or been quoted in, Inc.,,, Bloomberg BusinessWeek, Newsday, Reader's Digest, and many others. Phil's branding articles are frequently referenced by those researching and publishing branding related topics.

When not actively naming a company, Phil speaks on the subject of "Brilliant Branding" and best industry practices. He has served as both keynote branding speaker, as well as subject matter expert on brand development.

Phil founded a full service advertising agency at the age of 26 in Tampa Bay, Florida. He was recognized with a Price Waterhouse Up and Comer Award at the start of his career and continued by building a marketing firm that attracted a broad range of retail, medical, industrial and B2B clientele.

After 17 years at the helm, Phil left his agency to devote himself to the art of naming and branding. He relocated to North Carolina where he founded Tungsten Branding in 2003. Since that time, Phil has worked regionally, nationally and internationally to build clear, compelling brand identities that convey a cohesive message. His commitment to brand clarity is the hallmark of Tungsten Branding.

Episode Directory

July 2018

  • 7/26/2018: Finding Brandable Domain Names for Your New Business Listen Now
  • 7/12/2018: Naming a Tech Company - Six Steps to Branding Success Listen Now

June 2018

May 2018

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