Hear and Now: Audio Content in Digital Marketing

February 6, 2019
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder” (Miranda Katz). In the midst of our current digital renaissance, with breakthrough technologies maturing, an old-school yet cutting-edge marketing tactic is resurging: audio. From podcasts to audio whitepapers, apps to smart speakers, the world of sound is immediate, portable, affordable, customizable, and wherever you go. The experts speak. Pam Didner, Consultant and Author: “Keep it simple stupid” (Kelly Johnson). Kenneth Kinney, AI Media Group: “Yesterday is history. Tomorrow is a mystery. Today is a gift…the present” (Alice M. Earle). Ginger Shimp, SAP: “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it” (Henry Ford). Jeff Janiszewski, SAP: “Everyone wants some magic pill—some life hack—that eliminates the need to do the work. But that does not exist” (Jocko Willink). Join us for Hear and Now: Audio Content in Digital Marketing.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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Episode Directory

March 2019

February 2019

  • 2/27/2019: Do Intelligent Technologies Make The Intelligent Enterprise? Listen Now
  • 2/20/2019: Digital Giving: Will You Be A Techno-Philanthropist? Listen Now
  • 2/13/2019: Data-Driven Cities of the Future Part 2 Listen Now
  • 2/6/2019: Hear and Now: Audio Content in Digital Marketing Listen Now

January 2019

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