Driven by Data: Using Analytics to Improve Marketing's ROI
March 21, 2019
Hosted by Bonnie Taylor
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Guest Information
Episode Description
One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales. Fortunately today's marketing programs can employ marketing analytics to supply them with actionable, real data on everything from campaign results to buyer actions. In this episode host Bonnie Taylor will explore marketing analytics and give a few tips for evaluating success, no matter your business size. She will be joined by business intelligence and data visualization expert, Padma Chitrapu, who will share how data is tracked and used by today's businesses.
I Think I Need Marketing
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Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.
Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
Bonnie Taylor
Bonnie Taylor is an award-winning, internationally published authority on marketing, branding, and corporate expansion. She is the author of the best-selling book, I Think I Need Marketing, a noted public speaker, and has spent the last 25 years growing companies locally, nationally, and internationally.
Her strategic, common sense marketing approach, mixed with a willingness to find a viable business solution, no matter the obstacle, has earned Bonnie a reputation as a business ‘miracle worker’. She uses her skills to benefit businesses at all stages, from small start-ups to global, established entities, in a wide range of industries.
As the Chief Marketing Strategist and Owner of the Washington D.C. Metropolitan-based marketing firm, CCS Innovations(r), Bonnie spends each day solving business puzzles and her clients’ challenges, sourcing skills earned throughout her experience-rich marketing career. She is known for finding the smart path to growth while minimizing hits to her clients’ budgets.
Bonnie’s diverse background has included marketing some of the world’s biggest brands, such as Coca-Cola and Revlon, and countless smaller businesses. Bonnie has guided two companies from a single office without a marketing program to worldwide expansion in just a couple of years, earning Inc. 500 and Business Journal ‘Fastest Growing Company’ awards along the way. She was named one of the top 40 digital marketers globally in 2014.
Episode Directory
April 2019
March 2019
- 3/28/2019: How to develop a professional marketing campaign Listen Now
- 3/21/2019: Driven by Data: Using Analytics to Improve Marketing's ROI Listen Now
- 3/14/2019: Digital Marketing: the rapidly changing tools in marketing today Listen Now
- 3/7/2019: Becoming Number 1 in 10,000: Understanding Advertising Listen Now
