Marketing With a Cause: Understand Mission and Non-Profit Marketing
April 11, 2019
Hosted by Bonnie Taylor
Finding ways to give back in business can be highly rewarding, but what if your business made giving back a part of its brand and incorporated it into its marketing? Mission marketing not only embraces corporate philanthropic goals, but it can additionally enhance your brand in your buyers' eyes. Taking cause-based business a step further, non-profit entities enlist emotional marketing to promote their missions. In this episode, host Bonnie Taylor discusses both types of marketing before bringing in special guest, Brendan Hurley, CMO with Goodwill of Greater Washington.
I Think I Need Marketing
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Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.
Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
Bonnie Taylor is an award-winning, internationally published authority on marketing, branding, and corporate expansion. She is the author of the best-selling book, I Think I Need Marketing, a noted public speaker, and has spent the last 25 years growing companies locally, nationally, and internationally.
Her strategic, common sense marketing approach, mixed with a willingness to find a viable business solution, no matter the obstacle, has earned Bonnie a reputation as a business ‘miracle worker’. She uses her skills to benefit businesses at all stages, from small start-ups to global, established entities, in a wide range of industries.
As the Chief Marketing Strategist and Owner of the Washington D.C. Metropolitan-based marketing firm, CCS Innovations(r), Bonnie spends each day solving business puzzles and her clients’ challenges, sourcing skills earned throughout her experience-rich marketing career. She is known for finding the smart path to growth while minimizing hits to her clients’ budgets.
Bonnie’s diverse background has included marketing some of the world’s biggest brands, such as Coca-Cola and Revlon, and countless smaller businesses. Bonnie has guided two companies from a single office without a marketing program to worldwide expansion in just a couple of years, earning Inc. 500 and Business Journal ‘Fastest Growing Company’ awards along the way. She was named one of the top 40 digital marketers globally in 2014.