Kinetic Enterprise: Humanizing B2B Experiences in a Digital World

February 19, 2021
Hosted by Bonnie D. Graham

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Episode Description

B2B relationships are inherently complex, with buying cycles that can stretch for months, with multiple decision-makers and influencers along the way. High-value deals—and company reputations—are often on the line. Yet B2B has always been, at its core, about people. Discover insights that can help you humanize the B2B experience in an increasingly digital world. Listen in as Deloitte customer experience and transformation professionals explain how industry leaders today are using digital capabilities to deepen trust and relationships—sharing findings from Deloitte’s latest sales research. Among the highlights: B2B customer experience leaders were 18% more likely than laggards to have exceeded their revenue goals in the previous 12 months. We’ll ask B2B leaders Tim Greulich, Michelle Wideman, Deepak Sharma and Meenu Agarwal how they set themselves apart—in quantifiable ways—by adopting human-centric strategies and a built-to-evolve Kinetic Enterprise™ approach.

The Kinetic Enterprise(tm): Built to Evolve, Presented by Deloitte

The Kinetic Enterprise(tm): Built to Evolve, Presented by Deloitte

Friday at 6 AM Pacific Time/9 AM Eastern Time on VoiceAmerica Business Channel

Stand ready for the next wave of disruption with the Kinetic Enterprise(tm), presented by Deloitte. The Kinetic Enterprise is an enterprise built to evolve, no matter what the future brings. Explore insights and ideas that can help you reimagine everything, transform your business with the latest digital technologies, and address future challenges head on. Take a deep dive into the business drivers and topics that are top-of-mind for leaders today, and get essential guidance that can help you build a Kinetic Enterprise solidly atop four pillars: Clean—unburdened by technical debt, such as tremendous amounts of custom code. Intelligent—leveraging data to build intelligence, unlock insights, and make an impact. Inclusive—operating with an ecosystem of applications, services, and industry-specific capabilities for driving improvements and innovation. Responsive—anticipating change and enabled by cloud technologies that allow the enterprise to scale in any direction, on demand.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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