Brand: Real.

March 18, 2022
Hosted by Cheryl Esposito

[Download MP3] [itunes] [Bookmark Episode]

Guest Information

Episode Description

Cheryl Esposito welcomes Vazken Kalayjian, award-winning global branding expert, design strategist, artist, & author; Co-Founder & Global Head of Design & Branding of Learning Learning Architects, LLC; and founding member of Tribe Global Network. Are your values aligned with your business? A childhood lesson from his father is the cornerstone of Vazken’s work in branding: you are your values & they are in everything you do. His book Brand Real - The Startup Entrepreneurs? Guide to Effective Branding & Building Values-Based Organizations, is a startup’s success blueprint. He is passionate in helping clients turn their ideas and visions into the products, services, and projects that will transform communities, society and the world we live in. Defining what matters to them, he infuses it into the brand. Born in Syria to Armenian immigrants, Vazken experiences life as a learning journey. Believing in endless possibility - it's his way of being. Vazken’s clients are Fortune 500 companies, start-ups, not-for-profits, & governments. His transformational work shows up as corporate identity, place & country branding systems, product portfolio, integrated multi-media marketing campaigns & new product launches. Do your values align with your life & your business? Join Cheryl Esposito & Vazken Kalayjian for inspiration of endless possibility!

Leading Conversations

Friday at 10 AM Pacific Time on VoiceAmerica Business Channel

Dialogue is the single most powerful leadership tool we have to make a difference in the world. “Leading Conversations” with host Cheryl Esposito creates a place for that dialogue. Tune in to the VoiceAmerica Business Channel every Friday as Cheryl host’s new conversations among leaders from around the world in business, government, art, economics, and social change. We’ll explore big ideas and everyday actions, and learn how their own leadership has led them to discover a newfound sense of possibility in the world. “Leading Conversations” with Cheryl Esposito - bringing big thinkers together in conversations that make a difference – right here on the VoiceAmerica Business Channel every Friday morning at 10 AM Pacific Time.

Cheryl Esposito

Cheryl Esposito is on a mission: to bring the leader in you to life. She is founder of ALEXSA CONSULTING, an Executive Coaching firm, an author and international speaker. Cheryl and her team coach international CEOs & leaders, cultivating self-awareness and transformational behaviors, creating extraordinary results. She brings the best out of thought leaders, expanding the realm of possibilities. Are you ready to turn business as usual into business that matters? Take your leadership to the next level! Learn more… Cheryl’s book In the Spirit of Leadership: A Vision Into A Different Future is the 2009 Axiom Business Book Awards Bronze Medal winner. The audio book version is the Nautilus Book Awards 2009 Silver Award winner! Get the book!

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