Competitor Schmetitor - How Changing Your View of Competition Will Help You Succeed
May 7, 2012
Hosted by Lynn Serafinn, MAED, CPCC
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Guest Information
Episode Description
There is a group of people out there that potentially represents one of your biggest sources of success. They rank right up there with your current prospects and your existing customers. But most of us never bother to connect with them. Who are they? Your competitors. On today's show, business communication expert Rich Gallagher will explain why your competitors are one of the most important components of your success. You'll find out why you need your competitors, why they need you, and why collaboration with others in your marketplace is essential in today's digitally-connected world. We'll also take a look at the impact traditional competition has on your reputation, your social media footprint, and your own personal growth within your profession. Tune in to find out how and why businesses can turn the 'Deadly Sin' of competition into an actionable blueprint for success.
The 7 Graces of Marketing
Monday at 6 AM Pacific Time on VoiceAmerica Business Channel
Inspired by the paradigms presented in international number one bestseller of the same name, 'The 7 Graces of Marketing' presents a fascinating, bold and holistic examination not merely of the world of advertising, but also of our entire world view. Tune in every Monday at 6 AM Pacific Time on the VoiceAmerica Business Channel to discover the deeper impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world, and how our relationships with our businesses, our economy and the Earth influence every aspect of our lives. As much for the conscious consumer as the experienced business owner, this show aims to inspire and empower you to become a tipping point for positive, global change. 'So let the dialogue begin. . .'
Lynn Serafinn, MAED, CPCC
Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller 'The 7 Graces of Marketing -- How to Heal Humanity and the Planet by Changing the Way We Sell'. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.
Lynn is also the Founder of the 7 Graces Global Conference, or 7GGC, a meeting of minds taking place in various cities around the world and via worldwide live stream. The aim of 7GGC is to bring together business owners, marketers, media professionals, journalists, conscious consumers and eco-focused community groups, who will create a Tipping Point for change towards greater awareness of and responsibility for the impact our work has upon our health, happiness, economy and natural environment.
Episode Directory
July 2012
June 2012
May 2012
- 5/28/2012: Special Encore Presentation: Ethical Marketing and the New Consumer Listen Now
- 5/21/2012: Marketing and the Media – A Love-Hate Relationship? Listen Now
- 5/14/2012: The 3 Pillars of Attraction Marketing Listen Now
- 5/7/2012: Competitor Schmetitor - How Changing Your View of Competition Will Help You Succeed Listen Now
