Breaking through the din: earning consumer's attentions
April 10, 2014
Hosted by Brett King
Today’s empowered consumers represent an interesting paradox. On one hand, there has never been more ways to reach them. On the other hand, it’s never been harder to truly engage these highly mobile, socially connected, financially astute consumers. According to just released research, the consumption of content on mobile devices is now exceeding online channels, with consumers usually multitasking with either their smartphone or tablet while doing other activities. How can we possibly get their attention in such an environment? Join Brett King as he welcomes Andy Lark,Chief Marketing & Online Officer at Commonwealth Bank of Australia, and Jim Marous, financial services industry advisor and publisher of the Retail Banking Strategies section of The Financial Brand as they discuss how to break through the clutter and get the attention of today’s digital consumer. They will share strategies used by banks globally including new mobile applications, new marketing strategies and how social media can be leveraged to engage a consumer. They will also share some ways big data can be leveraged to deliver highly personalized short-form videos directly to customers that can educate, engage and sell. Don’t miss this fast-paced show that will get your attention about how to get your customer’s attention!
Breaking Banks Fintech
Thursday at 12 Noon Pacific Time on VoiceAmerica Business Channel
Breaking Banks is the number 1 global fintech radio show and podcast. Every week we explore the personalities, startups, innovators, and industry players driving disruption in financial services, from Incumbents to unicorns, and from the latest cutting edge technology to the people are using it to help to create a more innovative, inclusive and healthy financial future.
We are living in a time of the most dramatic technological advancements in history, and we are telling the stories behind that change, with a focus on the implications of what it all means for industry incumbents and insurgents, the people, the consumers, the markets, and the very nature of banking and money itself.
Listen every Thursday at 3 PM Eastern Time, Noon Pacific on the VoiceAmerica Business Channel.
Brett King is a three times bestselling author, well-known futurist and speaker, and founder of a breakout new retail banking and lifestyle concept "Moven.” King was voted as American Banker's Innovator of the Year in 2012, and was nominated by Bank Innovation as one of the Top 10 "coolest brands in banking.” King has been featured on CNBC, Bloomberg, BBC, Financial Times, The Economist, The Asian Banker Journal, The Banker, Wired magazine and many more. He contributes regularly as a blogger on Huffington Post.
King initially achieved recognition for his bestselling book BANK 2.0, which received widespread industry acclaim and topped category lists in the UK, USA, Germany, Japan, Canada, France Russia and Asia. 'Branch Today, Gone Tomorrow' - King's second book achieved bestseller status in its first week on Amazon. His current book BANK 3.0 is currently topping the charts in the US, UK, China, Canada, Germany, Japan and France and has been published in English, Chinese (Simplified/Traditional), Korean, Russian and Polish to-date. He is widely considered the foremost global expert on retail banking innovation today.
As an industry thought leader, King has delivered keynotes at conferences in more than 40 countries for organizations like Google, Forbes, and Oracle. He has served as an international judge for The Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile Awards, the Middle East Business Achievement and Retail Banking Awards.