Are you ready to go the distance?
January 6, 2015
Hosted by Malcolm Evans
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Guest Information
Episode Description
In this inaugural episode this question is asked, You might be right in thinking what does today's topic have in common with a career in sales and selling? You will be surprised - An awful lot! "The most important part of marathon training is training your mind is removing the word can't from your vocabulary." These are some of the opening words from the book "You CAN Go the Distance! Marathon Training Guide: Advice, Plans & Motivation for All Runners" written by one of today's guests Bruce Van Horne. Both my guests speak of self-realization of your own strengths and weaknesses, training, preparation, anticipation, planning, focus self-belief and endurance are all qualities of the successful salesman. Understanding what it takes to cross the finish line and earn the order is one thing. Putting in the hard work to make it easier is another. Who knows! After this you may want to kick off the new year with new ideas, motivation and even get those running shoes out again.
Stand Up, Stand Out or Stand Down
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Sales is a tough world where rejection is part of the day to day. Customers and prospects are smarter and better informed than ever! So many things look very much the same. Ask yourself, “When I stand next to my competitors do I stand out?”
You do know that the old ways of selling don’t work anymore? Sales in a Slump? Need to try something else? Worried about job security? Ever thought about a Plan B but don’t know how to make it a reality? Trying to build your brand? Need to look big on a small budget?
This show brings you ideas, resources, experts and experience, you will hear what works today. Actionable advice and useful direction from some key players in the sales world. In sales you deal in creativity, alternatives and ideas, all things you want your customers to recognize and choose you. Listen to see what is available that can give you the edge that you are looking for.
Malcolm Evans
Malcolm Evans has been in sales since he could walk. He is described as a passionate Salesmans’ Salesman, an advocate for businesses and customers alike. He grew up living in a pub in rural Wales surrounded by green fields and sheep. “I have been dealing with customers since I could reach high enough to pour a pint of beer.”
Originally in engineering he transitioned to a sales life in the 80s. Pagers, fax machines, CRM and 5 pound mobile phones are some of the changes he has seen. His experience covers marketing, advertising and sales management. No stranger to the global market, Malcolm came to USA in 2001 while employed by one of the largest engineering companies to focus on the challenges of global selling and international business development.
Malcolm is a business owner, sales trainer, aspiring writer and speaker. He is a Jeffrey Gitomer Certified Advisor and holds his own interesting perspectives on sales, customer relations and the entrepreneurial spirit. He is a driven individual motivated by the “American Dream” where anything can be achieved.
Since the mid 2000’s a general malaise has existed in the world of sales, loyalty has been ignored and relationships commoditized to save a dollar. Bad management practices have seen valuable sales people put aside or downsized out. “Salespeople are the oxygen and blood of companies, they spread ideas and creativity!” He believes it’s time to take a fresh look and get people talking.
Episode Directory
March 2015
February 2015
January 2015
- 1/27/2015: I Have a Idea - Now What? Part II Listen Now
- 1/20/2015: I have an Idea. What's Next Listen Now
- 1/13/2015: The Customer - Understanding why people buy Listen Now
- 1/6/2015: Are you ready to go the distance? Listen Now
