Special Encore Presentation: How to Build a Marketing Technology Strategy

March 4, 2015
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Marketing Technology. Consumers are leading your business into a brave new world where they expect consistent and seamless engagement across all channels where they choose to find you. Beyond developing adaptive customer engagement strategies, smart marketers are realizing the need for an integrated marketing technology foundation. Do you have one yet? The experts speak. Michael Darviche, Bridge-22: “All roads lead to Rome… and there were times when it might have struck us that almost every branch of study or subject of conversation skirted forbidden ground.” (Henry James, Turn of the Screw) David Raab, Industry Analyst: “Dr. Conrad Zimsky: ‘Static discharges in the atmosphere will create superstorms with hundreds of lightning strikes per square mile.’ Dr. Josh Keyes: ‘After that it gets bad.’” (Film, The Core) Bernard Chung, SAP: “Marketing is too important to be left to the marketing department." (David Packard) Join us for How to Build a Marketing Technology Strategy.

The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel

Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.

Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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Episode Directory

March 2015

  • 3/18/2015: Transforming CRM Sales and Service Around Commerce Listen Now
  • 3/4/2015: Special Encore Presentation: How to Build a Marketing Technology Strategy Listen Now

February 2015

January 2015