The Power of Branding - How Developing Your Unique Brand Will Help You Sell More Books
June 20, 2015
Hosted by Athena Dean Holtz
In today's publishing landscape, the importance of branding to an author is vital. If done right, it can enhance your career in ways that translate into a larger platform which translates into more books sold. If done wrong, it can slow things down and inhibit your ability to clearly communicate through your website, blog and social media. Simply put, you can't afford to ignore the power of a brand! Join us this Saturday, 6/20 as my guest, award winning novelist and marketing and branding guru, James L. Rubart, shares insider secrets to effective author branding.
Publishing Today: Clear Direction for a Changing Industry
Archives Available on VoiceAmerica Variety Channel
Our program is designed to educate and empower aspiring authors, thought leaders, business owners and others with a story to tell. Publishing is big business and with that comes a jungle of options rife with potential dangers. This show will be a resource to help you determine the best way to get your message into print, and uncover avenues to reach your audience, or potential audience. Each weekly show will also feature a special segment called “Ask Athena” that will directly answer your questions on any publishing, branding, or book marketing topic.
Athena Dean Holtz
Athena Dean Holtz is the Publisher at Redemption Press and a recognized pioneer and leader in Christian self-publishing with over twenty five years in the field. A former co-founder and owner of WinePress Publishing, she has served as a book coach, speaker, mentor and frequent presenter on self-publishing and marketing at writer’s conferences. As a radio personality she hosted a weekly live radio program for women on two different Salem affiliated stations (www.alwaysfaithfulradio.com). Athena is a frequent blogger at www.athenadeanholtz.com and the author of three books, including "Consumed by Success: Reaching the Top and Finding God Wasn't There.” She resides in the Seattle area with her pastor-husband, Ross Holtz, and enjoys her role of wife and grandmother.