Social Selling: Engaging in the Social Conversation
September 29, 2015
Hosted by Bonnie D. Graham
The buzz: Building blocks. Sales reps: If you believe a LinkedIn profile is all it takes for a positive social brand and reputation, you’re not even close. It’s just the beginning. Building on the social listening skills covered on our last episode, you need to start engaging in social conversations with prospects and customers in a targeted, relevant, caring, educational way –no “hard sell”. Tune in for best practices Do’s and Don’ts, and their impact on your brand and the brand you sell. The experts speak. Chris Boudreaux, Social Media Governance: “You are a human being, and what human beings do is art, new stuff, connection... There’s a big difference between being Dell and being Michael Dell... You are not a brand. You’re a person” (Seth Godin). Casey Ryan, SAP: “I’d rather be a failure at something I love than a success at something I hate” (George Burns). Reuven Gorsht, SAP: “There are no old roads to new places.” Join us for Social Selling: Engaging in the Social Conversation.
Changing the Game with Social Selling, Presented by SAP
Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.
Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.