How Social Selling Is Changing the Large Enterprise

February 16, 2016
Hosted by Bonnie D. Graham

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Episode Description

The buzz: The times they are a-changin’. Yes! Social Media has not merely changed the way we buy – but also the way companies sell. Established businesses around the world are aware that they must get smarter about Social Sales in order to stay ahead of the competitive curve. But according to Adweek, 61% of Fortune 500 CEOs still have no Social Media presence. Why not? What are the implications for slow-to-adopt / slow-to-adapt companies and executives, as Social Selling continues to dramatically change the large enterprise? The experts speak. Maggie Fox, SAP: “Fortuna audaces Iuvat" or "Fortune favours the bold” (Latin proverb). Chris Boudreaux, EY: “Leaders grasp nettles” (David Ogilvy). Kirsten Boileau, SAP: “Your success in life isn't based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business" (Mark Sanborn). Join us for How Social Selling Is Changing the Large Enterprise.

Changing the Game with Social Selling, Presented by SAP

Changing the Game with Social Selling, Presented by SAP

Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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