I Scream, You Scream, We All Scream for Pierre's Ice Cream!
February 17, 2016
Hosted by David Marinac
On today's episode of Ditch The Box we are joined by a very special guest... Shelley Roth of Pierre's Ice Cream. Pierre’s products are sold throughout Ohio and several other states. The company has grown into a regional favorite among ice cream lovers and a leader in the production and distribution of gourmet ice creams & other frozen novelties. It also manufactures private label lines and distributes many national brands of ice cream. Since 1932, Pierre’s has remained in the heart of Cleveland, Ohio; with its original, classic recipes as daily reminders of the company's dedication to quality. That dedication influences the company's focus on the future as it develops new business opportunities and continues to be innovative and sensitive to consumers' changing needs. Featuring over 250 products and flavors Pierre’s Ice Cream Company remains committed to the highest quality standards, outstanding service and industry leadership. Join us for this exclusive episode of Ditch The Box!
Ditch The Box
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Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.
We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.
Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.
I’m David Marinac, president and CEO of ABC Packaging Direct, the home of StandUpPouches.net.
Everything I do and the companies that I lead have to do with problem solving. Finding a need and filling it, finding a packaging inefficiency such as high cost, damage, poor supply chain methods, lack of supplier accountability, etc. and then proposing alternatives that not only are more effective and efficient, they save our clients BIG MONEY.
Packaging is often the last thing companies look at. They spend countless hours and hundreds of thousands of dollars developing their product, then they ship it with substandard and lousy packaging which jeopardizes the success of the product completely via damage, poor quality, or product goes stale or rancid. Packaging is the VOICE of your brand. What is YOUR packaging saying about your product?
I’ve been in the packaging industry for over 30 years. I’ve built three businesses from scratch to millions in sales, often and mostly without seeing our clients face-to-face. This is NOT easy to do, build trust and rapport AND get paid, again without meeting face-to-face.
I am a member of the Institute of Packaging Professionals, Entrepreneur Association Alumni Group, Private Label Manufacturer’s Association, and I’m a graduate of the Entrepreneur Management Program at Massachusetts Institute of Technology sponsored by Inc Magazine.