The Story of BOLA Granola
September 14, 2016
Hosted by David Marinac
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
BOLA granola wasn’t born yesterday. Their roots go back decades, from a pottery camp in California across the country to my kitchen in the Berkshire Hills and to their BOLA granola bakery at the foot of Monument Mountain. Along the way, they've made lots of friends, people who thrive on BOLA granola. All of the granolas rely on oats, almonds and pumpkin seeds for hearty, high protein nutrition and fresh, nutty flavor. Each serving of BOLA granola is packed with these three ingredients supported by other organic grains, a little sweet, a little salt and excellent vanilla. Nothing else. It's mixed it all together and toasted to a perfect crunch… 36 pounds at a time. Michele has had a passion for good food since her childhood, when she watched her Parisian mother turn out elegant dinners and delicious desserts. She discovered early on that food gives pleasure, both to those who make it and those who eat it.?? Join us for this episode to learn more about BOLA Granola's unique story!
Ditch The Box
Archives Available on VoiceAmerica Variety Channel
Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.
We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.
Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.
David Marinac
I’m David Marinac, president and CEO of ABC Packaging Direct, the home of StandUpPouches.net.
Everything I do and the companies that I lead have to do with problem solving. Finding a need and filling it, finding a packaging inefficiency such as high cost, damage, poor supply chain methods, lack of supplier accountability, etc. and then proposing alternatives that not only are more effective and efficient, they save our clients BIG MONEY.
Packaging is often the last thing companies look at. They spend countless hours and hundreds of thousands of dollars developing their product, then they ship it with substandard and lousy packaging which jeopardizes the success of the product completely via damage, poor quality, or product goes stale or rancid. Packaging is the VOICE of your brand. What is YOUR packaging saying about your product?
I’ve been in the packaging industry for over 30 years. I’ve built three businesses from scratch to millions in sales, often and mostly without seeing our clients face-to-face. This is NOT easy to do, build trust and rapport AND get paid, again without meeting face-to-face.
I am a member of the Institute of Packaging Professionals, Entrepreneur Association Alumni Group, Private Label Manufacturer’s Association, and I’m a graduate of the Entrepreneur Management Program at Massachusetts Institute of Technology sponsored by Inc Magazine.
Episode Directory
September 2016
- 9/14/2016: The Story of BOLA Granola Listen Now
- 9/7/2016: Encore: A Successful New Product Launch Listen Now
