Small Business, Big Rewards: Alliances with Marketing Partners

May 25, 2017
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Strategic alliances are becoming more relevant to business owners of all sizes and all industries – what used to be limited to blue chip companies is now a commonplace consideration for many small business owners” (Maria Martyak). Building smart relationships has always made sense for big business: McDonald’s and Coca-Cola. GoPro and Red Bull: "Stratos". Now alliance opportunities with big rewards are now everywhere for small companies, too. Look! The experts speak. Lorraine Maurice, SAP: “A group needs only two things to be a tribe: a shared interest and a way to communicate” (Seth Godin). Lisa Durrett, Broad Insite: “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team” (Reid Hoffman). Trish Nettleship, UCB: “Fearlessness is like a muscle…the more I exercise it the more natural it becomes to not let my fears run me” (Arianna Huffington). Join us for Small Business, Big Rewards: Alliances with Marketing Partners.

Think Big Work Small with Game-Changers, Presented by SAP

Think Big Work Small with Game-Changers, Presented by SAP

Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel

The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.

The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.

Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.

Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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Episode Directory

August 2017

July 2017

June 2017

Marco Argaez


Marco Argaez is a passionate and “partner-oriented” professional in the B2B and B2C space with international sales and marketing experience in several American and European countries like USA, Mexico, Spain, France, UK and Germany. He has worked during the past 20+ years of career in companies like HP, Microsoft and SAP developing different Channels and Routes to Market with broad exposure to a number of sales and marketing functions but always working on innovation programs and leading market trends as it’s the case of Social Selling, he works in SAP as global Marketing Director. He also is musician and writer in his free time. View Guest page

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Ronald Dod


Ronald Dod is a partner and CEO of Visiture, LLC. After founding Grey Umbrella Marketing, an internet marketing agency which focuses on Search Engine Optimization for eCommerce businesses, he merged with Visiture to create a full service search marketing offering for eCommerce businesses. His passion is helping eCommerce business owners and marketing professionals navigate the search marketing landscape and use data to make more effective decisions to drive new traffic and conversions. He holds a Masters in the Science of Marketing from Florida State University and is certified in Google Adwords & Analytics. View Guest page

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Lisa Durrett


Lisa Durrett is Chief Strategist and Founder of Broad Insite. Broad Insite is a marketing consultancy that provides integrated marketing support and training (Marketing How-To) including Messaging, Social, PR, Web and Branding to Small-Mid-Size Businesses. Previously with AT&T, Lisa led Small Business marketing for the business division. Focused on empowering small businesses by providing unique and ground breaking content and resources to inspire and provide solutions to that help owners and entrepreneurs grow their business. At Broad Insite, Lisa provides clarity and a strategic roadmap to help small businesses reach their marketing goals, while helping them gain the marketing skills - and determining the right tools to for their business – that will deliver tangible results. View Guest page

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Joe Fuller


Joe Fuller is an expert in leading technology companies from inception through market launch, revenue growth, and successful exits. As Co-Founder and CTO at Vehcon, Inc., he leads development of systems utilizing smartphone-based technologies and advanced image processing to capture important vehicle and driver data for auto insurers and other markets. Previously, Joe was Executive Vice President at Airsage (cellular network signaling data for population location, mobility, and transportation applications). His 30-year track record of product and market innovation also includes executive roles at Flexplay Technologies, LidRock, AtlanticWeb / Arcadus, ClickChoice, Abaco Mobile, ADAM Software, and Hayes Microcomputer Products (PC modem inventors). He earned a BS degree in Electrical Engineering from Lehigh University, MBA from Georgia State University’s J. Mack Robinson College of Business, and holds two U.S. Patents. View Guest page

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Jessica Garrett


As Vice President, Marketing for VeriStor, Jessica Garrett leads the development and execution of the company’s marketing strategy and related programs. A seasoned executive with more than a decade of experience in the high-tech, professional service and financial service markets, she is instrumental in creating compelling, high-impact marketing programs that drive sales and extend VeriStor’s position in the marketplace. Prior to VeriStor, she was Director of Marketing, Global Brand and Campaign Strategy, for ARRIS, where she developed in-depth marketing programs on a global scale. Under her guidance, ARRIS executed a comprehensive brand refresh, launched a multi-year NASCAR sponsorship, and stood up a marketing automation and lead strategy. She honed her skills in executive positions for the Society of Certified Senior Advisors. She also served in the United States military for more than 14 years. Jessica earned an Executive MBA and BA degree from the University of Colorado. View Guest page

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Sarah Goodall


Sarah Goodall is the Managing Director of Tribal Impact. She has spent 20+ years in B2B Marketing, most recently leading social business for SAP in Europe, Middle East and Africa. Sarah’s approach to social media marketing is a little different. She passionately believes that social strategies now need to focus around conversations. People talk to people. Not logos. It’s time to put employees in the front of the logo. During her time at SAP, she trained over 3000 employees to become social advocates for the business. SAP is now globally recognized as one of the most socially active organisations in the industry. When organisations link social advocacy to their inbound marketing strategy, they are able to realise the benefits associated with employee generated content, inbound lead generation and reduced paid media costs. View Guest page

Episode Listing:

Matt Kamp


Matt Kamp is the SVP of Business Development and Marketing at Influence & Co., a content marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands. Influence & Co.’s publication department works with senior and managing editors at more than 1,500 publications, ranging from HBR and Forbes to niche trade sites. View Guest page

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Steve Knapp


Steve Knapp, founder of Knapp Communications, writes to reach high-tech and industrial audiences. Since 1989, he has specialized in crafting strong, fresh, and understandable content for companies with complex offers. Because Steve is passionate about technology, he relates easily to technical experts, knows how to gather input efficiently, and creates persuasive content that directly links technical capabilities to customer needs. His experiences include structuring, planning, and writing marketing materials for many types of technical offers, such as cloud services, communications systems, enterprise applications, data center infrastructure, managed services, software as a service, and related solutions. www.knappcommunications.com. http://www.linkedin.com/in/knappcommunications. View Guest page

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Bryan Kramer


Bryan Kramer is an author of the recently released bestselling book, There is No More B2B or B2C: It’s Human to Human #H2H. Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 13 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal. Bryan recently delivered a TED Talk for TED@IBM. He has also been listed as the 43rd most talked about marketer by global senior marketers in a report study via LeadTail, The Top 50 Social CEOs on Twitter in the world by the Huffington Post, and was identified as a Top 25 Influencer to follow by Forbes. And most recently he was listed as one of The 100 Most Influential Tech People On Twitter by Business Insider. View Guest page

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Rieva Lesonsky


Rieva Lesonsky is cofounder and CEO of GrowBiz Media, a custom content creation company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally- known speaker, best-selling author, and authority on entrepreneurship, she has been covering America’s entrepreneurs for more than 30 years. Previously, Rieva was the long-time Editorial Director of Entrepreneur magazine. View Guest page

Episode Listing:

Rob Levin

Rob Levin is an entrepreneur, speaker, content marketing expert, and former publisher. He is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise achieve their sales goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). RSL’s client list includes Time Warner Cable Business Class, TriNet, and Citi to name a few. Prior to RSL Media, Rob founded The New York Enterprise Report (NYER), a trusted business resource which attracted a dedicated readership of over 100,000 business owners and executives. He has been nationally recognized for his small business journalism and leadership. Rob began his career as a “Big 6” CPA and has also held senior positions in several fast-growth entrepreneurial companies. View Guest page

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Phil Lurie

Phil Lurie is Vice President of Sales Technology at SAP and heads Social Selling for SAP’s global sales organization. He has been in the software industry for 40 years and has held various leadership roles in large and small companies. Phil has recently written about breaking down silos in big organizations and how social selling is just the latest evolution in a classic art form. View Guest page

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Jay Maurice


Jay Maurice is an award-winning pianist, music educator, and entrepreneur. He has been performing professionally for the past 21 years. In 1998 he released his first CD with his band, j.j.'s swimming, Sound on Sound. The CD was well received and it launched Jay's reputation as a solid performer in the Atlanta music scene. In addition to solo performances, Jay’s playing can be heard with the Latonya Peoples Project, Motor City Josh, and the Atrium Jazz Trio. His compositions have been heard on the Concert Stage as well on radio and television. In 1997 Jay founded Lessons In Your Home, "The Music Teachers Who Come to Your Home or School". Now in 8 cities throughout the USA, Lessons In Your Home keeps Jay very busy. He no longer teaches students but shares with teachers the techniques and ideas that helped him inspire students. He attended Seminole College in Sanford, Florida, on piano scholarship, and Loyola University in New Orleans, Louisiana. View Guest page

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Lorraine Maurice


Lorraine Maurice is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges. View Guest page

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Tara Mead


Tara Mead, Director of Partner and SME Marketing at SAP, has worked in multinational hardware and software companies for more than 20 years, giving her broad experience especially in channel programs and marketing. Working at SAP for 12 years, Tara has enjoyed supporting partners’ Go To Market activities. This year she is working on SAP’s Partner #LivePartner initiative where SAP is helping partners have #LiveConversations with SAP and their customers supporting their marketing enablement. View Guest page

Episode Listing:

Sela Missirian


Sela Missirian is the VP of Marketing Strategy and Business Development at Brown Bag Marketing. With her deep digital roots at multiple tech startups and significant consulting expertise, she advises clients on how they can achieve their business goals within a modern marketing context. Her core capabilities include innovation, brand positioning, digital strategy, global marketing and B2B social media for brands such as Allergan, AT&T, Coca-Cola, Chick-fil-A, Johnson & Johnson, Mars Drinks and Pfizer Animal Health. Her recent business development activities have brought top tier clients to Brown Bag such as Piedmont Healthcare, Elavon and Voya Financial. Prior to consulting, Sela spent her first 12 years working at design and fin-tech software start-ups 3D/EYE (acquired by Autodesk) and S1 Corporation (acquired by ACI). She is a regular lecturer at GA Tech’s Scheller College of Business Executive MBA program. Sela graduated with a BS in Design from Cornell University. View Guest page

Episode Listing:

Brian Moran


Brian Moran is the Founder & CEO of Brian Moran and Associates. His company helps entrepreneurs run better companies and marketers better target entrepreneurs. Brian was formerly an Executive Director at the Wall Street Journal, Associate Publisher at Inc. magazine and Publisher at Entrepreneur media. He also had his own print publishing company, and published several small business magazines including the SBA’s national magazine “Small Business Success.” Brian has received numerous awards and recognition for his 25+ years of serving the needs of entrepreneurs. Notably, he was given the Lou Campanelli Award from SCORE for his years of volunteer service to business owners. He also received an award from Irish Echo newspaper in 2015 for being one of the top 50 Irish businesses in the U.S. View Guest page

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Trish Nettleship


Trish Nettleship joined UCB bringing over 20 years of marketing experience in high-tech and telecom industries. Previously at AT&T, she led digital marketing and social media for the business division focused on helping customers increase productivity and grow their business. Under her leadership, AT&T grew social into a significant channel for lead generation and overall engagement with their customers. Trish leads the newly-formed Multichannel Marketing team at UCB. Trish’s role is to define how multichannel marketing, working across organizational boundaries can provide a seamless, delightful experience for patients and key stakeholders. Her focus is on defining what opportunities and gaps we have in achieving this goal and creating the roadmap for digital transformation for UCB. In her time at UCB, Trish has built a framework for agility in our approach to digital that allows for “real time” impact on creating and delivering patient and stakeholder value. View Guest page

Episode Listing:

David Ochser


David Ochser is an IT industry Channel expert with more than 30 years selling technology solutions. David got his IT Technology break in the early 80’s when he landed his first ‘big boy job’ at Computerland in Phoenix AZ. Figuring out early that customers purchased solutions to their business problems, he decided to specialize in designing and building programs to simplify their buying process. Now on a sabbatical from the corporate world, David created a small consultancy business targeted at working with smaller businesses, helping them better understand how to leverage technology to drive incremental revenue. View Guest page

Episode Listing:

Dror Orbach


Dror Orbach, COO, Illumiti, is an international high-tech executive with more than 30 years of experience in management consulting, business operations, software development, IT architecture, marketing and product management. As Chief Operating Officer, Dror shares the day to day oversight of Illumiti’s business with the CEO. He is responsible for Illumiti’s Consulting operations, Customer Support, Marketing, R&D, Human Resources, Administration and IT. Dror is also a member of the Supervisory Board of United VARs, a global alliance of SAP channel partners comprising more than 30 resellers of SAP solutions covering more than 70 countries. Dror’s past work experience includes senior executive positions at Amdocs (NYSE: DOX), Accenture (NYSE: ACN) and a number of other software and services companies. Dror has worked with customers and colleagues in Canada, United States, South Africa, France, Israel, and the United Kingdom. He holds a M.Sc. in Computer Science and a B.Sc. in Mathema View Guest page

Episode Listing:

Wyn Partington


Wyn Partington is the Vice President of Product & Marketing of NexTraq. With nearly 20 years of experience in the technology industry, Mr. Partington brings extensive knowledge and strategic insight to his role. He has a diverse background in development, database management, marketing and demand generation and has worked overseas on a wide array of projects. Mr. Partington has a proven track record in planning, building and executing successful marketing strategies to increase brand identity and drive lead generation. View Guest page

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Andrew J. Sherman


Andrew J. Sherman is a Partner and Chair of the Corporate Department in the Washington, D.C. office of Seyfarth Shaw. He is a recognized international authority on the legal and strategic issues affecting small and growing companies. Andrew is an Adjunct Professor in the Masters of Business Administration (MBA) program at the University of Maryland and Georgetown University where he has taught courses on business growth, capital formation and entrepreneurship for over twenty-three (23) years and won numerous teaching awards at both schools. He is the author of twenty-six (26) books on the legal and strategic aspects of business growth and capital formation. Other recent titles include the best-selling Mergers and Acquisitions from A to Z, 3rd edition which was published by AMACOM in 2010. His twenty-third (23rd) book, Harvesting Intangible Assets, Uncover Hidden Revenue in Your Company’s Intellectual Property, (AMACOM) was published in October of 2011. View Guest page

Episode Listing:

Matt Singer


Matt Singer, CEO of Videolicious, is a recognized entrepreneur and thought leader with an expertise in video and mobile. At age 24, Matt began selling products on QVC. He went on to sell more than 500,000 products through the TV shopping channel, which impressed him with its power to inform, connect, and introduce audiences to new products and ideas in a relaxed, entertaining way. Matt has also produced TV and music projects for artists such as George Clooney, James Earl Jones, Paul McCartney, Billy Joel, Ray Charles, and The New York Philharmonic. He graduated summa cum laude and Phi Beta Kappa from Yale, where he received a BA in music. View Guest page

Episode Listing:

Katie Spence


Katie Spence is the Senior Director of Global SMB Partner Enablement at SAP. In this role, she is tasked with accelerating global revenue through effectively enabling partners across all stages of their journey, with a focus on partners skilled to serve customers in the Small and Medium Business Market. Katie focuses on creating and implementing enablement practices to provide SAP partners with innovative programs, training, campaigns and resources that enable them to more efficiently market their SAP solutions and services to delight our mutual customers. Prior to joining SAP four years ago, she was responsible for leading the US Enterprise Partner Marketing Team for Hewlett Packard. Katie has over 25 years of experience in various capacities in the IT industry including sales, marketing, program development, enablement and channel business models. View Guest page

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