Small Business, Big Rewards: Alliances with Marketing Partners
May 25, 2017
Hosted by Bonnie D. Graham
The buzz: “Strategic alliances are becoming more relevant to business owners of all sizes and all industries – what used to be limited to blue chip companies is now a commonplace consideration for many small business owners” (Maria Martyak). Building smart relationships has always made sense for big business: McDonald’s and Coca-Cola. GoPro and Red Bull: "Stratos". Now alliance opportunities with big rewards are now everywhere for small companies, too. Look! The experts speak. Lorraine Maurice, SAP: “A group needs only two things to be a tribe: a shared interest and a way to communicate” (Seth Godin). Lisa Durrett, Broad Insite: “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team” (Reid Hoffman). Trish Nettleship, UCB: “Fearlessness is like a muscle…the more I exercise it the more natural it becomes to not let my fears run me” (Arianna Huffington). Join us for Small Business, Big Rewards: Alliances with Marketing Partners.
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.