B2B Customer Experience 2020: The Role of Social Selling

June 20, 2017
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “The existing culture of traditional B2B companies is not entirely conducive to online procurement experiences ... [yet] B2B e-commerce sales in the US will soar as high as $1.1 trillion by 2019” [Evan Klein]. Today’s digital buyer expects to be a dynamic part of the sales process, not just a passive receiver of information. According to a Walker study, customer experience will overtake price and product as the key brand differentiator. Can Social Selling help B2B solutions sellers enhance their customers' experience throughout the sales cycle? The experts speak. Firdaus Shariff, SAP: “Take risks now and do something bold. You won’t regret it” (Elon Musk). Evan Kirstel, Strategist: “It is literally true that you can succeed best and quickest by helping others to succeed” (Napolean Hill). Kirsten Boileau, SAP: “Make every interaction count, even the small ones. They are all relevant” (Shep Hyken). Join us for 2020 B2B Customer Experience: The Role of Social Selling.

Changing the Game with Social Selling, Presented by SAP

Changing the Game with Social Selling, Presented by SAP

Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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