Radio Episodes
2/1/2017 tell-me-a-great-story-the-role-of-storytelling-in-sales

Tell Me a Great Story: The Role of Storytelling in Sales

Technology Revolution: The Future of Now
The buzz: “People are hungry for stories. It’s part of our very being” (Studs Terkel). Everyone loves, craves, and has a story. But many companies approach prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Listen Now