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The buzz: “The days of the ‘us versus them’ mindset between sales and marketing teams are over…no room for companies made up of teams that compete with each other–even if it’s just for glory and recognition” [Charles McKay]. Analysts and experts say Social Selling requires a close collaboration between marketing and sales. Sounds good, but how can these business units come together to make a social selling initiative work? Time for a reality check on the ins and outs, ups and downs of getting siloed organizations to collaborate on a common goal. The experts speak. Barbara Giamanco, Social Cen
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