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The buzz: “The existing culture of traditional B2B companies is not entirely conducive to online procurement experiences ... [yet] B2B e-commerce sales in the US will soar as high as $1.1 trillion by 2019” [Evan Klein]. Today’s digital buyer expects to be a dynamic part of the sales process, not just a passive receiver of information. According to a Walker study, customer experience will overtake price and product as the key brand differentiator. Can Social Selling help B2B solutions sellers enhance their customers' experience throughout the sales cycle? The experts speak. Firdaus Shariff, SAP
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