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Go Green Radio

Go Green Radio

Friday at 9 AM Pacific

September 29th 2017:Millennials Less Likely to Recycle, But More Likely to Buy From Companies Making a Positive Impact

Millennials are less likely to recycle than other generations, but more likely to buy from companies making a positive impact on the world, a new survey finds. The reason, according to the new survey and report from The Shelton Group: Millennials believe corporations have more power to solve global problems than individuals. "Millennials are pushing companies to make a positive impact on the world because they believe global problems are too big for individuals to solve," said Suzanne Shelton, president and CEO of The Shelton Group, a marketing and research firm focused on energy and the env

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Virginia Vowell

Virginia designs, manages and analyzes primary and secondary research. Combining extensive research experience, sensitivity to client objectives and a passion for sustainability, she teases out the story of what the research means and provides actionable recommendations to clients including Environmental Defense Fund and Consumers Energy. Before bringing her expertise to Shelton Group, she spent 12 years in a research agency environment, where she functioned as client lead, researcher and analyst. She worked with clients in a variety of industries, including AT&T, Duracell, Hanesbrands and Clorox. Education M.B.A. with Marketing Focus, University of Tennessee, Knoxville B.M.,
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https://www.voiceamerica.com/show/1303/go-green-radio 24/11/2017 09:00 24/11/2017 10:00 Go Green Radio https://www.voiceamerica.com/show/1303/go-green-radio Millennials are less likely to recycle than other generations, but more likely to buy from companies making a positive impact on the world, a new survey finds. The reason, according to the new survey and report from The Shelton Group: Millennials believe corporations have more power to solve global problems than individuals. "Millennials are pushing companies to make a positive impact on the world because they believe global problems are too big for individuals to solve," said Suzanne Shelton, president and CEO of The Shelton Group, a marketing and research firm focused on energy and the environment. "Millennials will reward corporations that take action and address problems for them." Tune in as we talk with Virginia Vowell, Senior Research Analyst at Shelton Group, about this revealing new report! VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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