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The buzz: “Me and Mrs. Jones We got a thing goin' on” (Billy Paul, 1973). Fast-forward to 2019. The disruptive “Mrs. Jones” has tasted the digital grocery experience – order online, pick up in-store – and now she demands more from her storefront grocer. How to make her a loyal fan? Don’t chase Amazon’s bells and whistles. Ensure your on-site butcher, florist and baker deliver an experience that lets her serve healthy meals to her family and ‘good friends’. Know your online and in-store battlefields,. Strategically reshape your grocery ecosystem for her. The experts speak Bill Bishop, Co-Found
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