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Technology has changed the way companies deliver their marketing message but has not changed basic marketing principles. Customer data is the most valuable asset a company has. Customers use reviews as a way of deciding which company to do business with. Consumers expect an instant and friction-less experience with the companies they do business with. Data and customer information allow companies to hyper-target their marketing message. Of course, underlying all of this is privacy - a concern that needs to be addressed.
In this episode of The 2020’s Enterprise, we are privileged to hav
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