Data Driven Marketing – the Key to Digital Transformation

May 13, 2020
Hosted by Sam Holcman

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Episode Description

Technology has changed the way companies deliver their marketing message but has not changed basic marketing principles. Customer data is the most valuable asset a company has. Customers use reviews as a way of deciding which company to do business with. Consumers expect an instant and friction-less experience with the companies they do business with. Data and customer information allow companies to hyper-target their marketing message. Of course, underlying all of this is privacy - a concern that needs to be addressed. In this episode of The 2020’s Enterprise, we are privileged to have as our guest Clark Keller – the CEO of Data Drive Marketing, a company that has been in this field since 1994. We will get unique insights into marketing in the digital age, from one of the original thinkers in this field. The name of his Company is as relevant today, as it was in the 90’s! Tune in, and gets some insight into this extremely relevant requirement in the digital age.

The 2020’s Enterprise with Sam Holcman

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The 2020’s Enterprise is about sorting through the internet-driven advice madness that exists in business today. The great thing about the internet is that anyone can write anything about anything. The problem with the internet is that anyone can write anything about anything! Published practices are quite different than “best practices.” This program will provide practice-based insights in business transformation, organizational transformation and technology transformation, based on real world practices. Business executives, managers, practitioners, and staff are bombarded daily with utopian solutions that more often than not deliver significantly less than promised. This show is “no jargon,” just human communication. Be treated like a “customer” not a “user.” Our philosophy is to provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures, and provide a usable takeaway from each program.

Sam Holcman

Samuel B. (Sam) Holcman is the Chairman of the Pinnacle Business Group, Inc., the Managing Director of the Enterprise Architecture Center of Excellence (EACOE), and the Business Architecture Center of Excellence (BACOE). He is considered the practitioners’ practitioner in Business Transformation, Enterprise Architecture and Business Architecture, and the leading implementer and world-wide educator and trainer in Enterprise Architecture and Business Architecture methodologies and techniques. Sam has developed a strategic planning process that is used by many Fortune 500 companies. He has also developed an innovative approach to business process re-engineering known as Business Process Visualization (TM) and Organization Network Analysis (TM). He has also developed the Intellectual Capital Maturity Model (TM) to provide guidance on how effectively organizations are managing their Intellectual Capital, and steps they can take to more effectively manage this capital. Most recently, he published the book titled “Reaching the Pinnacle: A Methodology of Business Understanding, Technology Planning, and Change.” This book brings a method to the marketing madness that surrounds enterprise architecture, and its straightforward and no-nonsense style sheds much light on a poorly understood topic. The book helps business executives and technology professionals through the process of building a business-transforming enterprise architecture appropriate to their organization’s needs.

Episode Directory

May 2020

  • 5/27/2020: Architecting to Create Business Agility to Compete in the Post Pandemic World Listen Now
  • 5/20/2020: Applying Logic to Consumer Behavior in Times of Crisis Listen Now
  • 5/13/2020: Data Driven Marketing – the Key to Digital Transformation Listen Now
  • 5/6/2020: Distance Learning – The New Normal? Listen Now

April 2020

March 2020

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