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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

January 18th 2012:Avoiding Social Media Blunders: Don’t Let This Happen to Your Company!

According to Jen McClure at Thomson Reuters, “In just a few short years, social media has evolved from being considered a fad, to a disruptive force, to a powerful new set of business tools that are being incorporated into every function of organizations as they strive to become ‘social businesses.’” Yes, social media has changed the voices of customers and the media – whenever they’re happy or not so happy with you – from a whisper to a shout. That means your brand value can soar or stumble at the click of a Tweet. Like it or not, you’d better be ready to seize the golden opportunities and m

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Featured Guests

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Rob Harles

Rob Harles, Global Head of Social Media for Bloomberg LP, is responsible for developing and managing Bloomberg’s social media efforts and initiatives across the globe. He joined Bloomberg in September 2010 from Sears Holdings, where he was Vice President of Social Media. There, he was responsible for building Sears’ social media strategy, including creating the MySears community which now has over 1M registered members, making it one of the largest retail communities in the world. Previously, Rob was SVP and member of the Senior Operating Team for comScore Networks, in charge of the Retail, Travel and Technology client services practice. He began his career as a consultant in the Chicago off
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Jen McClure

Jen McClure is the senior director of social media strategy for Thomson Reuters, the world's leading source of intelligent information for businesses and professionals in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world's most trusted news organization. She also serves as president of the board of directors of the Society for New Communications Research, a nonprofit research and education foundation that focuses on the latest developments in media and communications. A communications professional with over 25 years in media and communications, Jen’s career includes journalism, market and media research, media relations, PR, strategic c
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Natalie Petouhoff

Dr. Natalie Petouhoff, Social Business Strategist, Analyst and Consultant, is a thought leader in social media, providing unique business perspectives on how to apply social media to business. She teaches advanced social media business courses at UCLA and USC, as well as courses on a leadership and employee motivation. Her four business books and white papers are the subject of hundreds of articles in USA Today, Adage, BusinessWeek, Fast Company, The New York Times, The Wall Street Journal, Peppers and Rogers 1-to-1 Magazine and CRM Magazine, as well as national television and radio. Natalie is the emeritus president of the Los Angeles Social Media Club. She held positions as a Forrester Ana
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Todd Wilms

Todd Wilms is the Head of Social Business Strategy at SAP. A 20-plus year marketing executive, he has held leadership roles with some of the best known brands in the world, such as eBay/PayPal, PeopleSoft, agency GPJ, and IBM. Todd is a recognized industry influencer in social media and is widely quoted around the globe. He shares his views on Forbes, the CMO Club, and Brand Innovators. Todd is seriously considering getting a dog in 2014.
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 24/10/2018 08:00 24/10/2018 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap According to Jen McClure at Thomson Reuters, “In just a few short years, social media has evolved from being considered a fad, to a disruptive force, to a powerful new set of business tools that are being incorporated into every function of organizations as they strive to become ‘social businesses.’” Yes, social media has changed the voices of customers and the media – whenever they’re happy or not so happy with you – from a whisper to a shout. That means your brand value can soar or stumble at the click of a Tweet. Like it or not, you’d better be ready to seize the golden opportunities and manage the pitfalls, all in right-time. If you’re not taking this paradigm shift seriously, tune in for our experts’ priceless advice as they name-drop social business blunder examples from Sears, Netflix, Dominos, BP, Gap and other iconic brands. Pour a cup of Joe, Earl or OJ and join us for food for thought on Avoiding Social Media Blunders: Don’t Let This Happen to Your Company! VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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