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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

January 18th 2012:Avoiding Social Media Blunders: Don’t Let This Happen to Your Company!

According to Jen McClure at Thomson Reuters, “In just a few short years, social media has evolved from being considered a fad, to a disruptive force, to a powerful new set of business tools that are being incorporated into every function of organizations as they strive to become ‘social businesses.’” Yes, social media has changed the voices of customers and the media – whenever they’re happy or not so happy with you – from a whisper to a shout. That means your brand value can soar or stumble at the click of a Tweet. Like it or not, you’d better be ready to seize the golden opportunities and m

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Featured Guests

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Rob Harles

Rob Harles, Global Head of Social Media for Bloomberg LP, is responsible for developing and managing Bloomberg’s social media efforts and initiatives across the globe. He joined Bloomberg in September 2010 from Sears Holdings, where he was Vice President of Social Media. There, he was responsible for building Sears’ social media strategy, including creating the MySears community which now has over 1M registered members, making it one of the largest retail communities in the world. Previously, Rob was SVP and member of the Senior Operating Team for comScore Networks, in charge of the Retail, Travel and Technology client services practice. He began his career as a consultant in the Chicago off
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Jen McClure

Jen McClure is the senior director of social media strategy for Thomson Reuters, the world's leading source of intelligent information for businesses and professionals in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world's most trusted news organization. She also serves as president of the board of directors of the Society for New Communications Research, a nonprofit research and education foundation that focuses on the latest developments in media and communications. A communications professional with over 25 years in media and communications, Jen’s career includes journalism, market and media research, media relations, PR, strategic c
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Natalie Petouhoff

Dr. Natalie Petouhoff is a Social Media ROI guest lecturer at UCLA Anderson School of Business, Adjunct Professor, Measure of PR and Marketing at Annenberg School for Communication at the University of Southern California, and Leadership and Organizational Change Management & ROI Adjunct Professor at Pepperdine University. Previously, she was Chief Strategist and Evangelist in Digital Communications, Social Media, Measurement and ROI practices with Weber Shandwick. As a Forrester Analyst, she wrote the world's first social media ROI model for PR, marketing and customer service. Her practical thought leadership helps companies understand their changing needs and the bottom-line value of acqui
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Todd Wilms

Todd Wilms, Senior Director and founding member of the Global Social Media Audience Marketing Team at SAP. Todd’s team helps SAP’s 47 solutions and 28 industries reach their appropriate audiences around the globe through social media marketing. They develop the strategy, help to execute the program, and then create repeatable processes to support other teams’ success. A 20-year marketer, Todd has held executive product and marketing leadership roles with best-known brands including eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. An avid writer, he is currently blogging on Forbes and his team blog at Socialb2p.com.
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 20/12/2017 08:00 20/12/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap According to Jen McClure at Thomson Reuters, “In just a few short years, social media has evolved from being considered a fad, to a disruptive force, to a powerful new set of business tools that are being incorporated into every function of organizations as they strive to become ‘social businesses.’” Yes, social media has changed the voices of customers and the media – whenever they’re happy or not so happy with you – from a whisper to a shout. That means your brand value can soar or stumble at the click of a Tweet. Like it or not, you’d better be ready to seize the golden opportunities and manage the pitfalls, all in right-time. If you’re not taking this paradigm shift seriously, tune in for our experts’ priceless advice as they name-drop social business blunder examples from Sears, Netflix, Dominos, BP, Gap and other iconic brands. Pour a cup of Joe, Earl or OJ and join us for food for thought on Avoiding Social Media Blunders: Don’t Let This Happen to Your Company! VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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