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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

September 11th 2013:Engaging Your Customer: New Recipe for A Long Marriage

The buzz: CRM. Has your company’s CRM evolved to keep up with today’s digitally-empowered, brand-controlling customers – or is it stuck in vanilla call-center mode? If the latter, wake up! Your audience is seizing the power moment-by-moment via smartphones, 4G networks, social networking – and defying traditional CRM tools. The experts speak. Brent Leary, CRM Essentials: “When it comes to building lasting relationships with customers living in The Millisecond Economy, ‘speed thrills and the lack of it kills’”. Susan Etlinger, Altimeter: “The greatest danger in times of turbulence is not th

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Featured Guests

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Brent Leary

Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. Clients include Microsoft, IBM, Oracle, Intuit, SAP and other major technology companies. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Brent is the author of The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won’t Adapt. Recognized by InsideCRM as one of the 25 most influential industry leaders, Brent serves on the national board of the CRM Associatio
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Susan Etlinger

Susan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social data and intelligence strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. A frequent speaker on social media and analytics, she has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal. Read her “Thought Experiments” blog at susanetlinger.com
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Jamie Anderson

Jamie Anderson is no stranger to SAP Game-Changers Radio, or to coffee, for that matter. And he needs that coffee every day in his role as Global Vice President of Product Marketing for SAP’s Line of Business Customer solutions. Jamie is somewhat of a CRM veteran, with over 15 years of experience in the customer-facing solutions space, both client and vendor side, and has worked with many Brands in defining and implementing engaging customer experiences. Jamie is an active blogger and tweeter @collsdad.
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 24/10/2018 08:00 24/10/2018 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap The buzz: CRM. Has your company’s CRM evolved to keep up with today’s digitally-empowered, brand-controlling customers – or is it stuck in vanilla call-center mode? If the latter, wake up! Your audience is seizing the power moment-by-moment via smartphones, 4G networks, social networking – and defying traditional CRM tools. The experts speak. Brent Leary, CRM Essentials: “When it comes to building lasting relationships with customers living in The Millisecond Economy, ‘speed thrills and the lack of it kills’”. Susan Etlinger, Altimeter: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic" (Peter Drucker, management consultant, self-described ‘social ecologist’, 1901-2005). Jamie Anderson, SAP: “My philosophy born from eight years in the recording industry: ‘I’d rather be a failure at something I love than a success at something I hate (quoting George Burns, late actor) ’”. Join us for Engaging Your Customer: New Recipe for A Long Marriage. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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