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Startup Focus with Game-Changers, Presented by SAP

Startup Focus with Game-Changers, Presented by SAP

Tuesday at 9 AM Pacific /12 Noon Eastern

October 17th 2013:Start-Up Focus: Selling to the enterprise

Today’s buzz: The enterprise space. Some startups refuse to play it safe by starting small, choosing instead to pursue the big-kids enterprise marketplace right out of the gate. Could be a smart move, but only if they’re prepared for its challenges. Our in-the-trenches experts speak. Christopher Carter, Approyo: “Life is too short. We need to seize our dreams, our goals, and our desires. If not, someone else will.” Padman Ramankutty, Intrigo: “Selling to the consumer is about selling positive emotions. Selling to the enterprise is about suppressing negative emotions. You might have lost t

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Featured Guests

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Christopher Carter

With almost three decades of extraordinary working experience in the SAP industry, Christopher Carter, CEO at Approyo, founded Approyo with the goal of making it easy for customers to embrace SAP HANA. Chris works with businesses around the globe and is known to assist them in their journey to the usage of Big Data in the forms of Hadoop (Cloudera and Hortonwork’s) and SAP HANA. His experience has earned him a national recognition by the American SAP Users Group, SAP, Hadoop World, Cloud Expo and more. Additionally, Mr. Carter was fortunate to create the first SAP cloud ever used by an SAP client in 2005, and the first Client SAP HANA Production cloud.
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Padman Ramankutty

As the heartbeat of Intrigo, Padman Ramankutty is a seasoned leader in the ERP and SCM domain with over twenty years of experience. A strategist by nature, he brings forth extensive expertise in deploying new-gen technologies, and serves as a trusted advisor to numerous clients in the SAP space. Padman has written many thought leadership articles and led the transformation of local supply chains to global businesses. Prior to Intrigo, he was the co-founder and CEO of Bristlecone, an IT services company. Padman is also a valued solution architect for SAP products and has designed a ‘capable-to-match’ engine of SAP APO for TI, Motorola and Intel.
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Luisa Silva

Luisa Silva is the Global Director of GTM and Market Enablement for SAP Startup Focus. She is a seasoned business strategist, an accomplished practice and team leader with 16 years of software industry innovation, business development, services, sales and management in Big Data, Analytics and in-memory computing. Luisa is currently leading GTM with Startups for EMEA as well as at the global level within SAP Startup Focus, to nurture, accelerate and recommend investment in next generation startups’ offerings based on market potential and transformational technology – the SAP HANA platform. She joined the Market Enablement and GTM in the program in 2013. Directly influencing the success and
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