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The Museum Life

The Museum Life

Friday at 7 AM Pacific

February 14th 2014:Breathing Life into Audience Discussions

Museums and other cultural institutions are always talking about audience: how to characterize it, how to cultivate it, and how to sustain it. In tough economic times, many museums hunker down and focus their attention on maintaining their existing audience. But tough times call for new approaches to understanding audience, even realizing that an existing audience is full of new potential for involvement. Join this week’s conversation with arts marketer and nonprofit strategist Matt Lehrman. Matt brings entrepreneurial insight to the most profound audience-building challenges of arts organ

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Matt Lehrman

Matt Lehrman’s approach to audience building is grounded in a philosophy that the imperatives of relevance and sustainability demand a whole-organization commitment to engaging audiences. “Mind-opening, rut-clearing & possibility renewing” is how one recent attendee described the workshop experience. Matt Lehrman’s blog, AUDIENCE WANTED, is published by ArtsJournal. Previously, Matt served as founder & CEO of Alliance for Audience & ShowUp.com, an Arizona statewide initiative to activate public engagement in theatre, music, dance, art & cultural attractions.
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https://www.voiceamerica.com/show/2245/the-museum-life The Museum Life https://www.voiceamerica.com/show/2245/the-museum-life Museums and other cultural institutions are always talking about audience: how to characterize it, how to cultivate it, and how to sustain it. In tough economic times, many museums hunker down and focus their attention on maintaining their existing audience. But tough times call for new approaches to understanding audience, even realizing that an existing audience is full of new potential for involvement. Join this week’s conversation with arts marketer and nonprofit strategist Matt Lehrman. Matt brings entrepreneurial insight to the most profound audience-building challenges of arts organizations and cultural destinations. Matt is the Principal of Audience Avenue, LLC and is nationally recognized for his popular Audiences EverywhereTM workshop that helps organizations “Get Smarter, Grow Stronger & Gain Audiences.” VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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