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February 24th 2015:How to Inspire and Influence with Story

Are you a leader if no one is following? Today’s employees and customers want to be inspired by you and what you provide. In this episode you will find out how to inspire and influence using one of the most powerful tools we have – story. I will be talking with WestJet, the Canadian airline that inspires us at Christmas and now has a website dedicated to sharing the stories of people that inspire the company's employees. I am also excited to be interviewing Annette Simmons, author of several books including the Story Factor, named by 1-800- CEO-Read as one of the top 100 best business

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Featured Guests

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Robert Palmer

Manager, Public Relations - WestJet Robert Palmer joined WestJet as manager of public relations in 2008 after leading the communications function at the Calgary Police Service as manager of public affairs and media relations. At WestJet, he is responsible for all external communications activities including media relations and social media. Prior to launching his career in strategic communications in 2001, Robert spent more than 20 years as a journalist working in print, radio and television in the provinces of Quebec, British Columbia and Alberta. Check out WestJet's 'Above and Beyond Stories' at
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Annette Simmons

Annette believes in helping businesses, marketers, and institutions of every stripe uncover their truth, and tell it. She has pursued this goal for two decades, working with leadership teams across the world—as diverse as those from the Pentagon, the Brookings Institute, and Microsoft, Best Buy and PriceWaterhouseCoopers. Her first two books focused on uncovering truth within organisations. A Safe Place for Dangerous Truth (1998), and Territorial Games: Understanding and Ending Turf Wars at Work (1997) showed how to reveal hidden agendas, unproductive internal "stories," and how to better manage group dynamics so teams thrive and flourish by resolving small stories with a more meaning
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