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February 24th 2015:How to Inspire and Influence with Story

Are you a leader if no one is following? Today’s employees and customers want to be inspired by you and what you provide. In this episode you will find out how to inspire and influence using one of the most powerful tools we have – story. I will be talking with WestJet, the Canadian airline that inspires us at Christmas and now has a website dedicated to sharing the stories of people that inspire the company's employees. I am also excited to be interviewing Annette Simmons, author of several books including the Story Factor, named by 1-800- CEO-Read as one of the top 100 best business

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Featured Guests

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Robert Palmer

Manager, Public Relations - WestJet Robert Palmer joined WestJet as manager of public relations in 2008 after leading the communications function at the Calgary Police Service as manager of public affairs and media relations. At WestJet, he is responsible for all external communications activities including media relations and social media. Prior to launching his career in strategic communications in 2001, Robert spent more than 20 years as a journalist working in print, radio and television in the provinces of Quebec, British Columbia and Alberta. Check out WestJet's 'Above and Beyond Stories' at
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Annette Simmons

Annette is a master storyteller, consultant and author of "The Story Factor: Influence, and Persuasion Through the Art of Storytelling". She first picked up a book about psychology when she was 14. She then started Group Process Consulting when she was 35, and began to seek answers to vital questions via qualitative research and experimentation. "The Story Factor" offers more than 100 stories drawn from the front lines of business and government, as well as from universal myths, fables and parables that illustrate how stories persuade, motivate, and inspire in ways that cold facts, bullet points and directives can’t. Her book also explores the importance of story and using it wisely to in
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