Chapter 12: Using Social Media to Promote Your Broadcast
January 20, 2017
Hosted by Jeff Spenard and Ryan Treasure
Social Media this and Social Media that. With the advent of social platforms such as Facebook, for friends and family, and LinkedIn, for professionals and executives the ability to navigate self-publishing technology is difficult. What is most important for the broadcast amateur or professional is to limit the outbound energy to create the most buzz for your audience. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will discuss the allure of Social Media and how to focus your message to reach your addressable audience. Jeff and Ryan will also educate on best practices for you the content creator to engage prior and ongoing following your show.
Finding Your Frequency
Friday at 2 PM Pacific Time on VoiceAmerica Variety Channel
“Finding Your Frequency” is about more than just content and code. It is more than just philosophy and polishing your image. It’s about both failure and success, the difference between the two and all of the steps in between! Jeff and Ryan discuss the digital media space and all of its aspects. It’s about making the mistakes, taking the chances summoning the intestinal fortitude to step out of your comfort zone and discovering what you can accomplish when you decide to try, decide to learn, decide that you have something to say and Find Your Frequency! It’s live every Friday at 2 PM Pacific Time and 5 PM Eastern Time on the VoiceAmerica Variety Channel.
Jeff Spenard and Ryan Treasure
Jeff Spenard has over 20 plus years of broadcast media experience and is currently the owner of World Talk Radio, LLC, home to the VoiceAmerica Talk Radio Networks. Mr.Spenard is the former President of Modavox's Internet Radio division and also served on the Board of Directors. Jeff has worked with over a thousand industry professionals to help them establish a foothold within the media community. In 1994 he acted as the director of development, managing sales as an Executive Producer for a 50,000 watt independent talk station in New England. Over the course of three years, while building and strengthening a consistent format, the independent talk station expanded and purchased an additional 50,000 watt station in Phoenix, AZ. Mr. Spenard provided instrumental leadership and guidance for the independent talk station's growth and transformation. Following several years of development and syndicating programs, He realized the opportunity to navigate his experience towards Internet Based Radio and became one of the leading minds in the industry. Starting in early November 1999 Mr. Spenard visualized a format which ultimately became VoiceAmerica, a key member and one of the original "co-founders" of the Internet Talk Radio Network. In time Mr. Spenard rose to the level of Network Director, Vice President, President and now CEO of World Talk Radio, LLC. Jeff has worked to develop over 1000 radio programs and has expanded his business into Internet TV and other multimedia divisions. As a leader in the field, Internet TV has become a major focus, and with the addition of Broadway and Hollywood, just two of many projects to come, Gateway Media Group LLC, which is the video production company and runs www.VoiceAmerica.TV, also owned by Mr. Spenard, will be another strength in the multi-media industry and adds a new dimension to the overall growth.
Ryan has been in the Audio/Video Production field for 17 years. He started out with terrestrial radio in 1999 but quickly moved into "New Media". Ryan has been a thought leader in the Digital Media space for a decade and has been with VoiceAmerica.com since 2004. Managing Internet broadcasting and interactive web services. Ryan has been in many facets of the industry, including audio and video post-production editing, live audio production, and interactive web content delivery. "I love what I do, and Love technology. I am dedicated to making production operations and digital delivery a class act.
With over a decade of experience in talent management and the entertainment industry, Mr. Bornman is uniquely positioned to understand both sides of the studio. Formerly a print and runway model he transitioned to the other side of the camera in talent acquisition and casting for movies, radio, and television. He very easily identifies marketable ideas and the importance of high-quality, consistent content that produces a significant shift in his clients’ bottom line. Most importantly he has a passion and a genuine heart for people and building long lasting relationships with them. “My goal here at Voice America is to build amazing relationships with my hosts and to work hand in hand with them to help achieve their goals and have their voices be heard! View Guest page
Dr. Pat Baccili
Dr. Pat Baccili is a leader in the field of human potential and the creator of the remarkable “Epic World,” “Transformation Network,” and the soon to be launched, “TransformationRadio.fm.” Dr. Pat is an international award winning talk radio host, TV commentator, keynote speaker, certified career and belief coach, dynamic seminar leader, award winning author/researcher on fostering respect and trust in the workplace, inspirational speaker, and CEO of a successful motivational company. As a top host of the internationally acclaimed, The Dr. Pat Show – Talk Radio to Thrive By, #1 Positive Talk in Seattle nine years running – the show reaches millions of people each year and is broadcast on over 300 AM/FM/digital networks across the globe and 142 countries with a powerful life- changing message. The Dr. Pat Show - Talk Radio to Thrive By! is the "New Main Stream" in talk radio bringing energizing and powerful interviews with renowned leaders in the field of human potential - delivered with a fresh attitude and mass appeal. It is this distinction that sets this show apart from others. Her presentation and interview skills have been hailed by people like bestselling author of the Chicken Soup for the Soul Series, congressmen, and people from all walks of life. As Dr. Pat says, “we talk about everything from sex to spirituality with a vibration that honors the dignity of the human spirit. And to think, it all began in 2003, a girl from NY, dialing a wrong phone number, not hanging up, and within 10 minutes pulling out a credit card and buying her first hosting hour. In 2010, Baccili launched Transformation Talk Radio, a network to set the standard for a new mainstream talk radio platform featuring over 30 hosts. In 2014, the network added three additional channels and further syndication. In 2017, www.Transformation Radio.FM will be launching with 10 channels, 100s of thought leaders, and reaching over 1000 media outlets. View Guest page
Robert Ciolino is a Serial Entrepreneur, which is what originally brought him to Arizona. He moved to Arizona in 1997, purchased a ranch with his family and set up a Bed and Breakfast with 22 horses for the guest to ride Robert was a part of many other ventures including running an Internet media and marketing business with his wife Jennifer before making VoiceAmerica his home away from home in 2013. Robert is a senior Executive Producer for VoiceAmerica and also works with our advertising and live events group. He enjoys working with talented, passionate people providing a world stage as a platform and assisting them to create outstanding, informative and captivating Internet radio shows! View Guest page
Christopher Conlan is a Serial Entrepreneur, Growth Hacker, Uber Nerd and Author of several books. Chris is the Founder of Haboobe Comunications, a full-service digital marketing agency dedicated to helping businesses stay relevant in an ever-changing business landscape. Chris helps educate clients about the latest strategies while taking the necessary time to research, design, and implement a highly effective plan to promote each business’s unique brand across the worldwide web. View Guest page
Irene Conlan has a master’s degree in nursing and a Ph.D. in Metaphysics. She taught nursing at Arizona State University, served as Director of Nursing Administration at St. Luke’s Hospital and Medical Center in Phoenix and served as Assistant Director of the Arizona Department of Health Services. She is also a certified hypnotherapist and had her own practice in Scottsdale, AZ. Now retired, Irene is an avid blogger on her favorites—The Self Improvement Blog and The Self Esteem Blog. In addition, she hosts The Self Improvement Show on VoiceAmerica Radio's Empowerment Channel. http://www.theselfimprovementblog.com View Guest page
Teresa De Grosbois
Teresa de Grosbois (say “de-Grow-bwa”) is an International speaker, trainer and best-selling author. She has been featured on television, radio and print media across the globe, including CBC, Global, CTV and City TV. She is passionate about teaching others to play bigger and to generate wealth by creating more powerful relationships with others, both locally and internationally.
Teresa is an expert on growing influence and generating word of mouth. Teresa teaches you how to build relationship with and gain endorsement from influential people, and even become influential yourself. Focusing on understanding the habits of the highly influential and the common mistakes to avoid when connecting with them, you can learn to develop lasting, deep relationships with influential people you respect and admire. In a world where paid advertising is rapidly becoming ineffective, Teresa teaches how to create and succeed with influence and word of mouth. View Guest page
Jeff Gerstl has over 25 years of broadcast radio experience, having worked on-air in a variety of music formats and management positions in the Monterey/Salinas/Santa Cruz broadcast market in California and in the San Diego/Tijuana broadcast market in Southern California and Baja California, Mexico. In terrestrial radio, he worked for AM and FM stations ranging from a 48 watt FM station (yes, a light bulb was more powerful) to a 100,000 watt FM station in Mexico where he parked his car under the broadcast tower for three stations! Jeff worked for and hosted his own travel radio program on World Talk Radio for six years. He continued his internet radio career when World Talk Radio was acquired in 2007, and he now serves as Director of Host Services for the VoiceAmerica Talk Radio Network and World Talk Radio. Jeff lives in the San Diego area with his wife Rachel. In his spare time he loves to write and listen to a very wide variety of music, a result of all of his years in music radio. View Guest page
Bonnie D. Graham
Bonnie D. Graham “found her frequency” in the 1990s, when she was bitten by the standup comedy bug in NYCity and decided to create, produce and host a cable TV show called “What’s So Funny?!?”. She was soon invited to produce and host a weekly radio show for WGBB - 1240AM, Long Island NY’s oldest AM station, and then created Read My Lips Radio online, interviewing new authors. By 2000, she had created three more cable TV series – all as a hobby [aka passion]! In 2010, she was hired as a Marketing Manager by SAP, the business software company, and pitched an idea to her manager for a “pure thought leadership” business radio roundtable format to bring business strategy and technology insights to a global audience – and she chose Voice America’s Business Channel for her production venue. Fast Forward to today. Bonnie still produces and hosts SAP's weekly live Coffee Break with Game-Changers Radio series on VoiceAmerica Business Channel AND has also created 22 spin-off mini-series. View Guest page
Rebecca Hall Gruyter
Rebecca Hall Gruyter is the founder and owner of Your Purpose Driven Practice, and the creator of the Women’s Empowerment Series events and TV show. She is the network director for VoiceAmerica’s Women Channel, for both radio and TV. As the CEO of RHG Media Productions, Rebecca recently launched an international TV channel called Empowered Connections TV. Author of six popular books, including “Becoming Outrageously Successful” (with Dr. Anita M. Jackson and others), “Succeeding Against All Odds” (with Sandra Yancey and others), and “Catch Your Star” (with Bev Adamo and others). Rebecca recently received recognition as one of the Top 10 Working Women of the Year from AWWIN (Assisting Working Women in Need). Rebecca is available online athttp://yourpurposedrivenpractice.com/ View Guest page
Randy was born in Oceanside, California and raised in Henderson, Nevada but now calls the Phoenix area his home. Randy has been in the media industry since 2007 And is the Production Manager for VoiceAmerica.com. Randy interacts with radio hosts for training, editing, audio connections and getting guests on the air. He loves playing sports and stays active with his longtime sweetheart and three children who mean the world to him. View Guest page
Ben is the Founder and CEO of PRHACKER.com and has conducted PR and publicity campaigns for the world's largest consumer, financial, and education brands. He has obtained media coverage for his clients on more than 5,000 media outlets and has personally appeared on over 2,000 TV and radio programs, including interviews on The Oprah Winfrey Show, Good Morning America, Nightline, NBC, CBS, ABC, CNN, Fox News, NPR, and the BBC. Ben has written columns for leading global publications such as The New York Times, TIME, and U.S. News & World Report. Ben also served as the official pitch trainer for hundreds of start-up companies in the Start-Up Chile global accelerator. Known as "America's Scholarship Coach," his book, 'How to Go to College Almost for Free' is the best-selling scholarship book in the world with one million readers worldwide. View Guest page
Jordan is best known for developing The MAGNET® Stock Selection Process, a proprietary stock selection model that was one of the first to blend elements of value, growth and momentum. He has published two books on the subject, most recently The Magnet Method of Investing (Wiley, 2009). His first book, Magnet® Investing, introduced the Magnet model that was licensed and used by prominent institutions. Mr. Kimmel was formally the President of The Magnet Investment Group, LLC. The firm operated independently for over twelve years, managing proprietary funds and serving as a sub-advisor to other prominent investment firms. During that time, the MAGNET® Stock Selection Process was licensed to John Nuveen and Company who issued Unit Investment Trusts, branded “GEMS”, applying the Magnet process to several different indices. Mr. Kimmel has recently helped develop a second proprietary strategy called FACTS™ that analyzes companies, both quantitatively and qualitatively, in five key areas of trustworthy behavior. Earlier in his career, Mr. Kimmel was a First Vice President at Dean Witter and an account executive at Paine Webber and A.G. Edwards. A graduate of the State University of New York at Stony Brook, Mr. Kimmel holds a BA in Economics and an MS in Urban Policy Sciences. He is also a graduate of The Bronx High School of Science. Mr. Kimmel appeared regularly on CNBC and Fox Business News, and now hosts his own weekly radio show, “Magnet Investing with Jordan Kimmel,” on the VoiceAmerica Business Network. Mr. Kimmel is quoted frequently in national newspapers including The Wall Street Journal and USA Today, and has been featured in Forbes Magazine. He is a widely sought after speaker at financial and investment conferences. View Guest page
Randall Libero is a producer with more than 25 years of professional experience across three major media industries; creative and technical film and TV production for network and independent television, broadcast news journalism, and Internet Radio and TV. His career began as a cameraman, editor, and producer of TV pilots, documentaries, TV talk shows and commercials in Los Angeles during the 1980s. In the 1990s, he created the first online media research facility and historical news archive for the U.S. State Department’s International Bureau of Broadcasting and WorldNet TV. His innovation earned him a major and prestigious agency award nomination for his efforts. He continued his career as a journalist for several years after writing national and international breaking news for CBS Radio and AOL Time Warner. Randall brought his expertise to VoiceAmerica in 2005, and since has produced shows for many of the network’s leading hosts such as Jack LaLanne, Dr. John Gray, Dr. John Demartini, Dr. Joe Dispenza, Dr. Zhi Gang Sha, actress Dee Wallace, Gary Douglas & Dr. Dain Heer, Brett King, and many more. As Senior Executive Producer, Randall imagined and developed the design for the VoiceAmerica 7th Wave channel, which premiered in May 2006 and in ten years, has reached more than 50 million listeners internationally. He is also the producer and host of the "Spirit of Film: Conversations" radio show, which ran as a live show on the network from 2006 - 2011. Randall is also a speaker on media industry subjects, a self-taught musician, playing both bass and acoustic guitar, a major cat lover, and a writer working on a number of book and screenplay projects. View Guest page
With over 40 years experience in the Business, Music and Entertainment fields, Jon brings a passion and vision into the VoiceAmerica family that is seldom seen in today’s competitive markets. Whether pursuing guests or sponsors for his host’s he has been called charming but with a relentless pursuit for perfection towards accomplishing his goals. For more information please contact Jon directly at 1-480-294-6419 or email him at email@example.com. View Guest page
Before working with us at the VoiceAmerica Talk Radio Network, Winston was the Marketing Manager for Orbit Medial out of Indianapolis, IN as well as teaching various martial arts classes at Indiana University in Bloomington, IN. Winston Price, Senior Executive Producer, has over 20 years of marketing, advertising and public relations experience. He began his business career in 1995 and is a graduate of Indiana University Bloomington. Winston also is a master martial artist and personal trainer with over 25 years of knowledge and experience. Winston runs his own school, Internal Magnification Martial Arts, where he focuses on helping people reach their personal goals of health and fitness via At-Home personal training with martial foci of Taekwondo, Tai Chi Ch’uan, Hapkido and Ba Gua Zhang. As a senior executive producer for VoiceAmerica, Winston utilizes his skills in business and personal training to help new and existing hosts maximize their opportunity with the VoiceAmerica Talk Radio Network by supporting his hosts with the complete business and personal aspects of creating and developing their show. Winston believes that each host brings their own flavor to the Network. View Guest page
Patricia Raskin, host of the The Patricia Raskin Show, is a nationally recognized, multi-media radio talk show host. award-winning producer and business woman, speaker, coach and author. A "positive media" pioneer and “powerhouse voice” for over thirty years, Patricia has been hosting and producing media programs and serving as a catalyst for creating positive change. Her programs have aired on Fox, PBS and NPR affiliates. The Patricia Raskin show, in its ninth year, is heard Cumulus Broadcasting's affiliate in Providence RI , News Talk 630. Her internet radio program in it’s 14th year since 2002, is heard live on Mondays at 2PM ET/11AM PT on voiceamerica.com. View Guest page
Ken has authored ten books, published over forty and has helped over 500 artists, authors, causes, entrepreneurs, musicians, speakers, and leaders 'Amplify' their message leveraging techniques in social media to create epic viral campaigns. His company The Umbrella Syndicate reaches 40,000 people per week on Facebook and over 800 pages grow using 'Amplification' strategies associated with campaigns and events. The Umbrella Syndicate page has over 100,000 clicks a week, making it one of the most active social media pages in the world. View Guest page
Aaron Roth, Arkon Mounts
Aaron Roth is the inspirational Vice President of Sales and Marketing and co-owner at Arkon Mounts, the most recognized and respected brand in the live streaming video category. In addition to being a regular speaker at live streaming and social media events, you’ll also find Aaron broadcasting daily on Periscope and Facebook from the Arkon Live Lounge, an office studio at the Arkon headquarters in Arcadia, California. Arkon has an extensive assortment of mounts, holders, stands, and tripods to support your live streaming video broadcasts. View Guest page
Kareem is a pro athlete who played for five NBA franchises (L.A. Lakers 1st Round Draft Pick 2002; Charlotte Bobcats, Indiana Pacers, Philadelphia 76ers, and L.A. Clippers) and who is known for what has been called his "lethal" 3-point shot. He is also an R&B recording artist and entrepreneur with a long track record of community activism. His charitable work in the areas of anti-bullying, youth sports, and access to affordable health care has focused on underserved communities and culminated in two major altruistic endeavors: commitment to the healthy psychosocial development of young athletes and to the long-term financial viability of retired pro athletes as a founding executive of Kid Friendly Sports, and commitment to black philanthropy via The Give Black Foundation. View Guest page
Dante Sears is an International Master Life Coach specializing in PsychoNeuroImmunology Healing and Trauma Release. She inspires executives and influencers to lead from their heart and heal their bodies from terminal, genetic, incurable diseases with the Power of their mind. Her mission is to heal the world through entertainment. She is the founder of DANTE TV and the host of 'Kiss and Tell with Dante Sears ' and 'OMG Dante'. View Guest page
Simran, Visionary, Catalyst Coach and Syndicated Talk Show Host, is Publisher of the Award Winning 11:11 Magazine, the leading self-coaching, life enhancement publication today. Simran has appearances on news programs, NBC News, Inside Out, multiple talk radio shows, in addition to various magazine and newspaper editorials. In addition she is the host of 11:11 InnerViews TV, an online television portal for Conversations of the Soul. View Guest page
Angie Treasure is a 7 year veteran with VoiceAmerica and has worn many hats at the network from being the President’s 1st assistant to managing the social media networks and is now the accounting controller for the network. In her time as social media manager she was able to grow the networks social media following significantly by creating engaging posts from the content and Hosts at the network. Angie also has much experience directly with show hosts helping them create their social media profiles and providing support to help social audiences grow. Along with Social media, Angie managed the iRadio blog and is the co-creator of the current VA Press Pass.com blog. View Guest page
Tacy Trump joined VoiceAmerica in 2002 and is the network’s most veteran Senior Executive Producer. She has developed many long running original and innovative shows, some on air for more than a decade. Tacy found her calling here over 13 years ago and the rest is history. She has not only a keen eye for talent, but also supports her hosts to further their media objectives and marketing by working closely with each host to make their important messages shine. Her long list of network radio hosts include Joyce Bender, Kathryn Zox, Jay Taylor, Chris Cooper, and Jordan Goodman. Tacy manages a portfolio of clients on the Business, Empowerment, Variety, Health & Wellness, 7th Wave, and Sports channels. Her clients appear regularly in national and international media outlets such as MSNBC, CNN, Fox as a result of their long running shows. Prior to joining World Talk Radio, LLC/VoiceAmerica, Tacy worked internationally and domestically for several companies on their marketing, design, and public relations efforts. Tacy received her BA in Studio Arts from Richmond, The American International University in London. She is a native of Philadelphia, PA, and lives in Tempe, AZ with her two feline companions. View Guest page
Representing the Aug. cover of one of the biggest magazines in Hollywood next to Hollywood Reporter. Eric Zuley is published as # 7 out of the top ten professionals for social media influence. This was validated by numerous publications that recognized his abilities. Eric Zuley is a producer, brand positioning strategist and tv host personality. In 2005 he founded What U Need TV a YouTube channel with over 13,000,000 viewers in conjunction with Akon's record label then created WTV Networks which in 2012 turned into eZWay Broadcasting, INC, a one stop shop entrepretainment network, which is a combination of top entrepreneurs and entertaintment. 2011 Eric Zuley had an award named after him by the Multicultural Motion Picture Association and American Society of Young Musicians. This award was signed off by the council and former mayor of Los Angeles. 2012 Eric honored the co-founder of E! Entertainment Larry Namer with this award. In 2013, he awarded the founder of Woman Of Global Change, Shellie Hunt, and in 2015 Steve Resnik former president A&R of EMI Records. Eric was honored with the Robert Novak award signed off by Congressman Brad Sherman. Robert Novak was recognized as one of the biggest journalists in the world. Zuley was chosen to be the face of one of the biggest Axe Body Spray commercials for the brand Music Star. Eric was casted as the lead for this commercial. Eric was also given the nick name EZ as a TV host and personality. Eric has interviewed over 2500 celebrities and public figures and has his own show top ranked on IMDB. EZWay's distribution consists of Hollywood Weekly Magazine, Voice America, World Center Of Broadcast Media, Fan TV Global Networks, Comcast, Dish Network, Wazkal, Amazon Fire TV, Actors Reporter and much more.. B2B relationships include Agora Advantage, American Chinese CEO Society, Letip International, FerrettiGroup to name a few. Eric is quickly making a name for himself as a connecting phenomenon in the entrepretainment industry View Guest page